Bing has decided to enhance its Bing Merchant Center (BMC), which helps create the catalog feeds and stores that inform about the Product Ads and Shopping Campaigns.

In order to make the management of feed programs easier and hassle-free, Bill will be accepting all valid Unicode, instead of merely alphanumeric characters in the ID column. Besides, just " > " with spaces will be approved as a valid delimiter. Additional changes or alterations beyond the feed format entail:

BMC shows catalog-level information, while there hasn’t ever been a recourse to find a holistic image of the status of all items. The newest graph is said to be making changes in that; each of the four colors signifies whether whether an item is being actively processed and offered, expired, rejected or is awaited to be reviewed. There are also going to be graphs for the total number of impressions and clicks that your ads have received within a store over the last 30 days.

While merely the corresponding reports and previously-uploaded feed existed to be seen in the past, Bing advertisers are now allowed to have access to the previous five corresponding reports and catalog feeds. Marketers, with expanded historical data, will be able to do analysis of their data more attentively, noticing spikes and dips in clicks and impressions over an extended period.

It is also readily to be made possible to offer product data through both Content API and FTP upload/Manual Upload/Automatic Download methods, instead of opting for merely one. Marketers, doing both, will be able to do uploading of the entire catalog feeds, and thereafter make use of Content API to render individual product level updates, thus accounting for hassle-free management of items' changing availability and prices.

The changes to BMC are scheduled to be made available within the upcoming few weeks.


Ritu from PageTraffic is a qualified Google Ads Professional and Content Head at PageTraffic. She has been the spear head for many successful Search Marketing Campaigns and currently oversees Content Marketing operations of PageTraffic in India.