No matter what strategy you might use for SEO, to build long-lasting relations with customers, you need to create relevant content. But creating, utilizing and promoting quality content isn’t a cakewalk. The goal of content for engagements should be to drive more traffic to your content. Develop contents which evoke strong feelings of your readers. Encourage them to share your content by adding easy sharing buttons to it.

Make sure that the content you create is short and sweet. On the other hand, the goal of content for SEO is to acquire links and social shares to create an authority for a brand. You can create research reports to establish yourself as an authority in an industry. Publish ‘’how to’’ contents with striking visuals to capture the attention of visitors. The   Spiralytics Performance Marketing infographic shares some helpful tips on how to create content for links, engagements and conversions.


Navneet Kaushal is the Editor-in-Chief of PageTraffic Buzz. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet is also the CEO of SEO Services company PageTraffic which is one of the leading search marketing company in Asia.