You just can’t overlook the encompassing reach of social media when you wish to- be where your customers are. And now Facebook advertisers can use stories ads to start conversations in messenger. This new “Send Message” call-to-action in Stories ads help send people into conversations with your business, which lets you drive the most desirable results ahead. So, what’s the wait for? Start using messenger ads to find more customers and expand your business in a friendly way.

About Click to Message CTA In Stories Ads:

The online trend of putting stories gains momentum across Facebook’s family of apps, the social media network is rolling out ‘Send Message’ CTA to include Stories ads across Facebook, Instagram and Messenger.

How It Works?

As done before, users can swipe up on Stories ads that contain the new “Send Message” call to action to begin conversation with business in Messenger without leaving the app they’re occupied with.

Why Should We Care?

This integration introduces another engagement mechanism for Facebook advertisers and could be particularly irresistible for businesses with longer conversion cycles. There are 40 million businesses active on Messenger, which has a user base of more than 1.3 billion, according to Facebook.

This feature is now accessible to businesses with Messenger templates set up in their Facebook Ads accounts.


Ritu from PageTraffic is a qualified Google Ads Professional and Content Head at PageTraffic. She has been the spear head for many successful Search Marketing Campaigns and currently oversees Content Marketing operations of PageTraffic in India.