Over the years, Facebook has grown as a popular free social networking website that allows registered users to stay connected with their friends and family, and enable them to discover what is going on in the world, through several groups and pages.

To assure that important content is spread on the widely used social media platform, Facebook has announced a new algorithm signal, focused on links.

The update is designed to limit the reach of pages and groups that violate the content policies.

Facebook revealed that the Click-Gap metric, a measurement of the inbound and outbound link patterns of a site, is in use right now.

What is the Click-Gap Signal?

The click-gap signal is launched as an attempt to limit the spread of websites that are disproportionately popular on Facebook, compared with the rest of the web.

With this new feature, sites with poor linking metrics will be considered inauthentic and lacking in authority and will see their news feed reach minimized.

According to the announcement: “Starting in the coming weeks, when reviewing a group to decide whether or not to take it down, we will look at admin and moderator content violations in that group, including member posts they have approved, as a stronger signal that the group violates our standards.”

Why Should You Care?

  • This algorithm will look at the content posted in all groups, including private groups.
  • It will automatically remove links to low quality content that is posted in groups.
  • Facebook will shut down a group if an admin regularly approves content that is false, misleading or violates Facebook’s guidelines.
  • Private or secret groups will be removed if the admins approve misinformation or spam.

Ritu from PageTraffic is a qualified Google Ads Professional and Content Head at PageTraffic. She has been the spear head for many successful Search Marketing Campaigns and currently oversees Content Marketing operations of PageTraffic in India.