Facebook has announced two updates to better rank posts in the news feed:

  • Incorporating new signals to better identify and rank authentic content
  • A new way to predict and rank in real-time when posts might be more relevant to you

Facebook says that authenticity most important and people resonate more with with the stories that are not spammy, misleading or sensational. Ranking the news feed is based on factors like overall engagement, likes, comments, shares and how close the person is to you.

“With this update, we’re adding new universal signals to determine whether a post might be authentic. To do this, we categorized Pages to identify whether or not they were posting spam or trying to game feed by doing things like asking for likes, comments or shares. We then used posts from these Pages to train a model that continuously identifies whether posts from other Pages are likely to be authentic. For example, if Page posts are often being hidden by people reading them, that’s a signal that it might not be authentic.”

Facebook looks at real time signals such as whether a friend has commented on it, to determine the relevance of a post. They will now be taking in to account how the signals change in real time. A post with lot of engagement may be temporarily more important to the user and the content will be shown higher in your feed.


Ritu from PageTraffic is a qualified Google Ads Professional and Content Head at PageTraffic. She has been the spear head for many successful Search Marketing Campaigns and currently oversees Content Marketing operations of PageTraffic in India.