Google after paying heed to the plea- Please don’t make me wait took to twitter today to make a formal public statement regarding its brand new development. According to the official Webmaster Central Blog, “With the new fresh data, users can now see data as recent as less than a day old – a significant improvement compared to the previous few days.” PS: You will not have to wait till Wednesdays to view your data. Therefore, take the advantage of fresher data to view your Search Performance Report with data less than a day old.

What Is So Fresh About Fresher Data?

The fresher data is for the web version of the performance report. Right now its not working for the API, nor does it work for the Google Discover reports.

Have A Look At The Screenshot From Google Showing Data As Recent At 6 Hours Ago:


Here Are Some Instances Of What Fresher Data Can Affect The Day-to-Day lives of SEOs:

  1. View a site’s weekend performance on Monday morning, rather than waiting until Wednesday.
  2. Rejoice to keep a check on site stats at any hour of night or day with zero constraint.
  3. Tracking whether site traffic has rebounded after fixing technical issues.

Another important information to bring in to your kind notice is that Google now steps up to enable you export data overtime. Google wrote “Starting today, this is possible. Simply choose ‘dates’ in the table below the graph, select the desired time frame, and explore the data in Search Console or export the chart.”

Personally I couldn’t view the fresher data in my Search Console account but John Muller from Google said it can take a few days to fully rollout.

Why Should We Care?

This new improvement can help you to effectively monitoring your site’s performance. You can see your site’s weekend performance on Mondays. It can help you track and fix issues faster.


Ritu from PageTraffic is a qualified Google Ads Professional and Content Head at PageTraffic. She has been the spear head for many successful Search Marketing Campaigns and currently oversees Content Marketing operations of PageTraffic in India.