Google makes amends to bring out changes to influence how local search results are generated. Good News: Google confirmed an update affecting local search results has now been made fully active- basically, a process which began in early November. PS: The update is completely aloud and active which means that the local search results as they are seen are now not firmed up in anyway.

The Use Of AI Based Neutral Matching System- A Vital Part Of The Process Of Generating Local Search Results: In what’s been known as the November 2019 Local Search Update, Google is now applying neural matching to local search results. To explain neural matching, Google re-directs us to a tweet published earlier this year that describes it as a super-synonym system.

That means neural matching permits Google to better understand the meaning behind queries and match them to the most relevant local businesses – even if the keywords in the query are not specifically included in the business name and description.

“The use of neural matching means that Google can do a better job going beyond the exact words in business name or description to understand conceptually how it might be related to the words searchers use and their intents.”

In other words, some business listings might now come to the top for queries they wouldn’t have shown up for prior to this update. Hopefully that proves to be a good thing.

Google notes that, although the update has finished rolling out, local search results as they are displayed now are not set in stone by any means. Like regular web search, results can change, alter or modify.

Kindly Note: Google has not stated to what extent local search results will be affected by this update, though it was confirmed this is a global launch across all countries and languages.


Navneet Kaushal is the Editor-in-Chief of PageTraffic Buzz. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet is also the CEO of SEO Services company PageTraffic which is one of the leading search marketing company in Asia.