Google announced in the Analytics blog that it is bringing two big changes to the nomenclature it uses within the reports in Google Analytics. Firstly, both Visitors web metric and Active Users app metric will now be called “Users”. Secondly, Visits will now be referred to as “Sessions” everywhere in Google Analytics.

Apart from the changes in terminology, Google has also brought changes to enable users to view web and app data from the same reporting view and has added some new app-specific fields to the analytics.js JavaScript web collection library. These include screen name, app name, app version, and exception tracking. Google also announced that all metric, dimensions and segment names will be the same, regardless of whether they are used for web or app data.

Google has already started to bring these changes and they will be rolled out to all Google Analytics accounts in the coming weeks.


Ritu from PageTraffic is a qualified Google Ads Professional and Content Head at PageTraffic. She has been the spear head for many successful Search Marketing Campaigns and currently oversees Content Marketing operations of PageTraffic in India.