Google announced the roll out of Consolidated Billing for AdWords over the weekend. It will enable agencies to combine multiple account invoices into a single invoice.

The consolidated billing will eventually replace Manager Defined Orders (MDOs), which are available only upon request from a Google rep.

The consolidated billing is more flexible and allows the agencies as well as large advertisers to set up accounting requirements on the basis of brand, client, division and product or product category. There’s only one Master Service Agreement and Consolidated Billing users can create budget orders in any account without seeking the assistance of Google rep.

The invoice will show amount spend for multiple accounts and can be downloaded at the end of the month. You can also choose the option to get invoice delivered via email.

The accounts will be transitioned automatically to the new billing system between now and the year end. A notification will be sent to MCC account holders when Consolidated Billing is made available to them.


Ritu from PageTraffic is a qualified Google Ads Professional and Content Head at PageTraffic. She has been the spear head for many successful Search Marketing Campaigns and currently oversees Content Marketing operations of PageTraffic in India.