Google has rolled out a new design for the Keyword Planner tool. This tool seems to be migrating to the new interface of Google AdWords. The tool looks more presentable and now matches the new AdWords interface which was launched recently. The tool now has a streamlined design and will enable advertisers to take make the best use of updated features to look for new keyword ideas and acquire keyword statistics and forecasts for campaigns on search network.

The presence of a more simple, intuitive landing page enables advertisers to complete their tasks more quickly. Keyword search has become more simpler and offers advertisers with the performance they expect. Updated visualizations help them to promptly identify insights. It is also easy to switch back to the earlier version of Keyword Planner in case such a need arises.

Users can make use of historical statistics such as ad impression share, organic impression share, average monthly searches etc. They can also make keyword forecasts and target different locations, search networks and languages and have access to keyword forecasts. From now on, advertisers will also have access to historical keyword bid ranges, download plan, stats and suggestions.


Ritu from PageTraffic is a qualified Google Ads Professional and Content Head at PageTraffic. She has been the spear head for many successful Search Marketing Campaigns and currently oversees Content Marketing operations of PageTraffic in India.