What Is The Big News?
For example, see this comment made on TechCrunch-
And now a Google search of the comment that came up with the commentator's named queried.
Why The SEOs Are Happy With The News?
This is a great news for SEOs as till now, Google bots were not able to pick up comments made via systems such as Disqus, Facebook Comments, and Intense Debate as they could not read text within iFrame coding. Consequently, the blog commenting done by SEOs did not give any search boosts to their websites. But now that Google has started indexing Facebook comments using Googlebots the text posted in those comment boxes will now be visible in Google search.
Google has confirmed the move. The head of Google’s Webspam team, Matt Cutts, sent out a Tweet and confirmed the news on Twitter:
“Googlebot keeps getting smarter. Now has the ability to execute AJAX/JS to index some dynamic comments.”
The Privacy Concern For The Common Users:
The delight of SEOs aside, Google indexing their comments may not seem that exciting to users. Most users guard their privacy against Google by upping their Facebook privacy on their profiles, but now, their names and comments will show up via Facebook Comments on blogs. This sort of backdoor entry for Google may not be appreciated by people.
People may not like their online commenting activities being indexed by Google and their names coming up in search results. What remains to be seen is how Facebook will react to this? What will it do to protect the users' privacy, is being watched by the industry experts now.
The Takeaway Tip For SEOs:
Now, Facebook Comments come in various formats like-XFBML and HTML5. After several tests, it has been observed that you must comment with the XFBML implementation, as it is what that is showing in search results.