Danny Sullivan, Google’s public search liaison, announced on Wednesday that pages that earn a featured snippet wouldn’t be repeated as a regular search result on Google search’s first page. Instead, the correlated regular search result will be visible at the top of the second-page results.

Why should we care?

For people who own featured snippets, this change means that their URL will appear once, instead of twice on the first page of search results. If you don’t own the featured snippet, it means your competitor who doesn’t hold it won’t appear twice.

Since it is now possible to earn a featured snippet while appearing on the second page of results, SEO professionals must keep an eye on their traffic and tracking tools to see how they adjust.


Navneet Kaushal is the Editor-in-Chief of PageTraffic Buzz. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet is also the CEO of SEO Services company PageTraffic which is one of the leading search marketing company in Asia.