Are you looking forward to increasing lead generation on TikTok?

Not only on TikTok but all other popular platforms like Facebook, Twitter, LinkedIn. But TikTok will be a great option.

More than 1.5 billion times people downloaded the app, and it holds 800 million active users. Did you know? The average spending time on TikTok is 52 minutes per day.

TikTok is quite famous among teens and tweens as they upload most of their hilarious and exciting videos on a daily basis. TikTok is the perfect stage for every marketing person.

Now, you are going to see six ways to increase your lead generation on TikTok. 

Make Use Of TikTok Ads 

If you want to increase lead generation faster, then your effective choice will be TikTok ads. TikTok ads are introduced to make marketers, business owners easy to reach their target audience. Whether you are a small business or a large business, anyone can get benefitted from TikTok ads. Trying out creative content ideas on TikTok can help take your small business to the next level.

You can use TikTok ads to create brand awareness, reach focused audiences, and know more about your audience. You can gather details about customers.

If you plan to run TikTok ads for your business or brands, you must pick the right advertising objective. Depending on your goal and intention of your lead generation campaign. You can choose an objective from the following option:

  • Traffic
  • Conversion 
  • App Install

For instance, if you intend to direct TikTok users to a particular landing page, then you should use “traffic.” If you want to get a better ROI, then you must choose the perfect objective option.

Include Clickable Link In Your Bio

One of your marketing strategies’ critical parts is you need to include your clickable links in your bio. Since if people find your content interesting, then their first action will be visiting your profile.

Adding the clickable links in your bio helps bring more people to your website or any desired landing page. You can increase your sales rate by adding the link to your product. In this method, you can convert your TikTok viewers into budding customers.

For instance, if you are running cosmetics, your goal is to maximize your sales count, you can utilize the clickable link in the bio part to drive the audience to your online store.

If you used the clickable link beneficially, you could achieve whatever you want. With clickable links, you can drag your audience to your own website, online store, or you can invite them for a brand event or launch and more.

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Enhance Your Landing Page 

When you place any links either in your bio or ads, you are intentionally encouraging the people to redirect to your desired landing page. So, it’s significant to be perfect in your landing page conversion. It will be a waste of time if you redirect the audience to the particular landing which is not converting. The landing page is the essential one to boost your lead generation; it must be one.

Key Points You Must Concentrate On Landing Page 

Have A Clear Objective On Your Value Proposition 

When the audience visits your landing page for the first time, they must catch the point of what your link is about. It is necessary to ignore the unwanted clutter; just focus on your point.

At the same time, make sure that your TikTok ads’ call-to-action and landing page must be the same link. It doesn’t clash with each other.

Pop Your CTA Button 

Try to make your CTA button pop out from the crowd. The audience should not feel difficult to find your CTA button. Create an eye-catching color and background on the CTA button so that it will be visible to everyone.

Add CTA With Catchy Lines 

Don’t use the ordinary CTA words like “sign up” “join now” Instead, use words like “sign up for free trial”; it increases the chance of your click rates. Remember, the more catchy descriptive CTA, the more chances of clicks.

Get Benefited With TikTok Challenge 

The TikTok challenge is worth enough to build brand awareness and lead generation. Either you can pick organic or sponsored TikTok challenges.

Challenges are a trending thing on TikTok which help brands get more TikTok views for their content and overall engagement. It also aids in more lead generation to your business. You can make your brand famous in front of your target audience; then, you must add the TikTok challenge as your marketing strategy.

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Effective Ways To Participate In TikTok Challenge 

Take Part In OnGoing TikTok Challenge  

TikTok challenges are the trending activities on this platform. Daily, you will come across lots of unbranded TikTok challenges.

Grab this chance, take part in all the TikTok challenges which are suitable for your business. You can discover TikTok challenges on the “for you” page, where you can find a lot of content related to your likes and preferences. Another way to find popular challenges by following your influencers who belong to your industry.

Next, look at popular songs, click the popular sound on the list, and get all the videos created under those popular sounds.

Construct Your Own Brand Challenge 

If you plan to construct a particular challenge for your brand, make sure it matches your lead generation campaign. For instance, if you promote women’s cosmetics brands, your challenge can encourage women to do different makeup innovatively.

Before you create your challenge, you must have a clear vision of your goal, whether you aim to build brand exposure or boost your lead generation, so according to that.

You can promote TikTok challenges in the following ways,

You can run TikTok ads to advertise your challenges. 

Collaborate with a popular influencer to give more exposure to your challenges 

Work With TikTok Influencers 

The research study shows that influencer marketing can increase your ROI by 11%. You can gain whatever you want using influencer marketing. But ensure you are partnering with the right influencer; they must have a good engagement rate, followers rate. Provide enough freedom to your influencer to proceed with their actions.

You can work with macro-influencers for lead generation; since they have massive followers, you can promote your brand or sales in front of an enormous audience.

Publish Engaging Content 

It is one of the powerful strategies to publish engaging content to your audience. Experiment with all kinds of content to attract your audience. You can try content like behind-the-scenes, giveaways, daily activities, tutorials, educational, and bloopers. These topics are quite trending among the audience.


TikTok is one of the rapidly growing social media platforms. Consistency is the key to success post frequently, analyze your action, repeat the process. If your prime aim is to increase your lead generation and sales rate, then you must include TikTok marketing in your marketing strategies. Soon you will reach your height.


Anne Joseph is a passionate social media writer and working at Bouxtie. She has strong strategy skills in developing and managing social media campaigns. She loves to make new connections and enjoy the opportunity to work with social media influencers.