Digital marketing has changed considerably in the last few decades. Gone are the days when you get a top ranking after stuffing your content with keywords. Ever-changing search engine algorithms, cut-throat competition and greater spending on paid ads have made it challenging for brands to acquire organic reach and traffic. It is said that SEO and PPC are a match made in heaven. But following algorithm updates like Penguin and Possum have brought about a major change in the way ads are placed on desktop SERP pages. Therefore, to make your brand successful, you need to work consistently rather than consider SEO and PPC as one and the same.
Studies have shown that 89% of marketers who utilize SEO are successful. Search ads, on the other hand, can boost brand awareness by 80%. 50% of PPC visitors have a higher chance of buying a product in comparison to organic visitors. This DIGITALINFORMATIONWORLD.COM infographic shares some useful tips using which you can integrate SEO and PPC to achieve the major goals of your SEO campaign.