To help advertisers integrate Facebook marketing efforts across their business and with external partners, Facebook introduced a Business Account which became a central space to manage business separate from personal Facebook profile.

Earlier this year, there were several updates to Ads Manager and Business Manager which focused on building ads, analyzing reports and managing Facebook assets in less time. So, to compliment these new features, Facebook is rolling out several updates to Business Manager.

“We’re always working to improve our advertising solutions and business tools, and as part of this effort, we’re introducing a new design and navigation in Business Manager that will make it easier and faster to manage assets and permissions across our platforms.” says Facebook.

New Navigation And Management Tools

  1. Ads Creation Tool:

The new design featured a shortcut tool that delivers suggestions based on past activity and an ads creation tool which takes you directly into Ads Manager to build ads.


  1. Business Asset Groups:

Facebook is also introducing business asset groups—a new way to group your Facebook Page, ad accounts, pixel and other assets so that you can better manage employee access to them and assign permissions to multiple assets at once.



“With this new feature, you’ll be able to organize your business assets and control employee access based on working needs.” Facebook added.

  1. Onboarding:

To improve the experience of onboarding new partners in Business Manager, Facebook also launched a new tool that will make it easier to view all partners, onboard new partners and grant access to assets.

These tools are a sure shot solution which will make it easier for you to manage your business’ assets and reach your business goals!


Ritu from PageTraffic is a qualified Google Ads Professional and Content Head at PageTraffic. She has been the spear head for many successful Search Marketing Campaigns and currently oversees Content Marketing operations of PageTraffic in India.