Irrespective of your liking for Google, Siri or Alexa, you cannot overrule the significance of voice search. Voice search cannot be therefore overlooked as a major factor in your e-commerce digital marketing strategy. According to a study, more than 1 billion voice searches are done each month. Google states that 20% of mobile queries are search queries. To incorporate voice search into your e-commerce strategy you will need to have a clear understanding of your customer.
What is the average age of your customer? What type of devices do they use? In case they are within the age group of 16-60 years, then it is likely that they are utilizing voice search. Take into consideration your keywords. Concentrate on long tail keywords to reach out to people who are using voice search. The Perfect Search Media infographic offers a clear perception of steps you need to optimize voice search and create a worthwhile e-commerce strategy.