SEO and content marketing have both ruled the roost over the past decade. But while neither tactic is as new and flawless as it once was, both continue to play a major role in the digital marketing mix.
Content marketing agencies face a lot of questions about SEO from prospective clients.Occasionally clients push out duplicate content on pages of lightweight editorial stuffed with keywords. Companies used to post the same content with five different headlines in a bunch of article directories, only for links.
But after Google Panda update, all website owners required unique, high-quality content for their websites. Speed, mobile, and security have also emerged as major factors. Pages which required too much time for loading, look terrible or don’t utilize the more secure HTTPS are all falling behind in search results. However, there is some old stuff such as URL structure which search engines can understand and follow such as original, descriptive title tags and alt tags and domain authority of websites.
The Castleford blog provides an insight into the changes SEO and content marketing have undergone in recent years.