Here we come again with our list of this week’s best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing, and link building. Take a look at them, and we are sure you will love going through them.
Content Marketing
5 Things to Consider When Taking a Content-First Approach to SEO
One of the most common blunders businesses make is most of the time in their SEO content strategy. Keywords, page titles, schemas, internal linking, and, of course, the all-important heading tags (think H1s, H2s, and so on) receive so much time and attention that the actual text that is written on a page become practically an afterthought. This isn’t to argue that the technical components of SEO are unimportant; rather, the content will always be the driving force behind a successful SEO content strategy. So, without wasting any more time, let’s have a look at what Austin Lyon wants to say about the importance of content and why it should be put as the first approach.
8 Tips for a Smooth Content Overhaul During a Website Redesign
Redesigning your website can be an exciting yet, overwhelming task! You must be ready to overhaul your content game after all! If the website is going to look good, why should content take the back seat? If you are looking for ways to brush up on your content, this blog post written by Ahava Leibtag is here to tell you all about it!
SEO
Tips to Adapt to the Latest Local SEO Changes Made by Google
Google never stays behind when it comes to updates and changes. A lot of people don’t even recognize the changes as the updates are super constant in nature. This blog post written by Peter Roesler will help with a few tips and how to adapt to the latest local SEO changes made by Google!
How to Write a Seo-Friendly Introduction For a Blog Post
Google adores fantastic content material! Isn’t that something we’re all aware of?
What is the most crucial aspect of a post or article? The first paragraph, and keeping that in mind, we all should focus our SEO efforts on the first paragraph. The beginning of an article is critical in informing your audience about the topic. Furthermore, Google considers the start of a post to be extremely essential. However, why is the introduction so crucial for SEO? And how can you ensure that your introduction is SEO-friendly? In this article, Marieke van de Rakt will discuss the importance of the introduction and provide practical advice on how to produce an outstanding first paragraph!
The Best SEO Rank Tracker: 6 Fantastic Tools to Help You Dominate the SERPs
The process of tracking where URLs rank on search engine results pages for specific keywords is known as rank tracking. Over time, the URLs are tracked to spot patterns and observe how SEO optimization affects them. If you wish to rank at the top of the major search engines and enhance your brand identity, you must use the top SEO rank tracker tools. This blog post drafted by Kato Nkhomawill introduces you to the top 6 SEO rank tracking tools that will help you upgrade your SEO game in no time!
Social Media
Planning Your Marketing and Social Media Strategy For Christmas Season Success
It might seem a little early to start preparing for your social output this Christmas, but, hey! Christmas is just round the corner, and getting ready in advance is always the best thing to avoid last-minute confusion. So, if you don’t want to be in a dilemma at the last moment, read this blog post written by Fin Wycherley, which tells you all about planning your marketing and social media strategy for Christmas this season!
Social Media Marketing Strategy for the Holidays
Are you worried about creating a social media strategy for the holidays? This blog post drafted by Sarah Clarke will help you gear up for the most challenging time of the year offline and online. It will help you maximize your revenue potential as you know that marketing during this time of the year requires an entirely different strategy. While one is busy balancing between work and offline hours, this blog post helps you save from the unnecessary confusion and chaos of the festive season vibes!
Email Marketing
5 Important Email Marketing Key Performance Indicators to Track
It’s critical to run audits when conducting an email marketing campaign to guarantee that you get the most out of your time and work. One of the most important aspects of conducting an email audit is keeping track of important key performance indicators, or KIPs, and metrics.
These indicators help you identify areas where you need to improve while also showing places where you’re succeeding. As a result, you’ll be able to boost complete email marketing conversions and interactions with your audience. Here are five critical performance metrics by Jonallo.com for email marketing that you should see.
10 Simple Steps for Building Your eCommerce Mailing List
Persuading a warm lead to simply hand over their account for your own needs is not as simple as it sounds. In fact, it becomes easier if you can convince them to make a purchase when they visit for the very first time!
You must now take a few steps to source email addresses for your eCommerce firm responsibly. Investing in third-party targeted email lists, providing freebies and discounts on your website, launching a poll, delivering important gated material such as research reports and case studies, or extending free product trials are just a few examples. Want to know more about these strategies? Follow this blog post written by Rochelle Williams.
Link Building
The Importance of Link Building in SEO
Everyone in the realm of digital and content marketing understands the importance of SEO. If you want to do well in search, it appears that keywords alone aren’t enough. The technical framework, backlinks, meta-data, and content strategy of your website must all be in good working order. Building backlinks is an important aspect of your off-page SEO strategy nowadays, and This blog post written by Michael Kuzmin is here to tell you all about it.
