Here we come again with our list of this week’s best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Take a look at them and we are sure you will love going through them.
Content marketing is a valuable instrument in marketing that keeps brand identity in motion. For this, you need to choose the right mediums where you can reflect your brand and can reach to your target audience. However, every platform you choose to publish in can help reinforce your brand in one way or the other. Read this post by Brandi Stanley to know some more ways to showcase your brand in your content marketing.
To succeed as a content leader, you need to be strategic, having the ability to understand the strategy that will advance the clients’ business goals and how to reach a target audience. Moreover, cultivate the ability to create internal and external unity to gain insights from that. Show deep empathy by understanding your audience’s feelings, challenges, and day-to-day needs. Read this informative post by Jodi Harris to know what it takes to succeed as a content leader.
According to HubSpot Content Strategists, when it comes to building an SEO strategy for your international or multi-language website, there is no difference. As SEO isn’t that different around the globe; you have to focus on some strategies that will work for search engines in different countries. However, to gain traffic to your international website, you’ll need to know your target audience and deliver them content that encourages them to visit your website more often. Read this post by Pamela Bump to know how SEO is different around the world, according to HubSpot Content Strategies.
An SEO report gives an overview of how a website is performing in search engines. So, while producing a report keep in mind that everything you will be reporting throughout the project and your client’s level of satisfaction is in direct reference with the goals you set at the start. Similarly, tools like SEMrush, Google Data Studio, Google Analytics and Google Search Console will help to build a better SEO reports. Read this post by Melissa Fach to know the anatomy of the perfect SEO Report.
No one is safe from the risk of SEO disasters, not even the most prominent companies around the globe. One small change can either help or ruin a website’s SEO performance. So, you need to handle any changes with care and always be sure of what a change will result in. You can prevent this mistake if you learn what role does link play in making your website’s SEO success. Read this post to know what you can learn from real world SEO Fails from 2020.
Social Media Marketing
With so many great social media management tools out there, you need to pick what’s best for your business. Buffer is a streamlined social media management platform trusted by brands, companies, agencies, and individuals that help drive meaningful engagement and results on social media. Similarly, Agora Pulse is also an all-in-one social media platform that has scheduling, responding, and reporting features. Read this post by Neal Schaffer to know which social media management tool is best for your business.
Global economies are facing the brunt amidst the crisis. Since the lockdown, the usage of social media has increased so marketers can make the most out of this change to improve their social presence and build their brand identity. The best social media tools are AgoraPulse, Hootsuite, Buffer, Sprout Social, etc., to help you get maximum social media exposure with best results. In this post, you will get to know about some of the essential tools by which you can maximize social media exposure during the pandemic.
Email marketing is the best way to connect with the most significant number of existing customers for the smallest cost. Marketing tools, like AutomateWoo, offer simple list segmentation so select a group of subscribers that meet specific requirements and send an email written specifically for them. Therefore, emphasize ways that provide extra value so they’ll come back to you again. Read this post by Dan Magill to know the top seven ways to maximize your email marketing.
One of the significant benefits of selling through email is that you can automate the entire process, from start to finish. It provides an opportunity for brands to create a community of subscribers that want relevant and useful content. However, when it comes to engagement, email is the preferred method for brand-to-consumer communication that gives the highest ROI. In this post, Kaya Ismail highlights some crucial reasons related to email marketing.
According to studies, infographics can help increase website traffic by up to 12% and are the top-performing visual content type. Create an infographic that provides your readers unique, relevant, useful and inspiring information to help you generate more traffic. Also, compile charts to visualize data, statistics and organize your information in an order that makes sense. Read this post by Chloe West to know how to build links with infographics and boost your SEO.