Here we come again with our list of this week’s best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing, and link building. Take a look at them, and we are sure you will love going through them.
90% of buyer journeys begin with a “simple” Google search, such as “what is content marketing.” What’s more, guess what? Only because we created other basic content like what is marketing, what is thought leadership, and what is brand narrative did we rank for that keyword. These people aren’t yet ready to purchase from us. They will, however, one day.We have attempted to sell. When executives urged us to develop content to sell people, we complied. That content flopped in front of our eyes. So, in your content marketing, stop selling. And then start assisting. Michael Brenner will tell you how to do it.
To establish a unique viewpoint that makes your brand interesting to target customers, you don’t require content authors with significant vertical knowledge. Creators may help translate decades of expertise into powerful stories by engaging with subject matter experts. However, missteps in the collaboration might result in poor content and, in the long term, reduced internal support for SME content. Here are four frequent pitfalls to avoid by Sarah L. Parker so that your SMEs content engages with your target audience and you connect with subject matter experts more effectively.
While both Ahrefs and Semrush are excellent all-in-one SEO suites, several top agencies employ both. Though they have a lot in common, each tool has its own set of characteristics that are defined by its original purpose. Ahrefs began as a backlinks tool, which is understandable given that Google began as a backlinks-powered search engine. Meanwhile, Semrush began as a keyword research tool, as well as a platform for competitor analysis and discovery. Let’s dig a little more into why you might prefer one to the other through this post by Jenna Inouye.
When it comes to SEO, we want to make sure that our clients have every competitive advantage possible. The ability for organic listings to stand out with image thumbnails is one of the more engaging features of Google’s search results. However, not every site has access to the thumbnail treatment, particularly the multi-image treatment, which can increase CTR significantly. This is a circumstance we have seen time and time again, and it leaves SEO pros scratching their heads. Our goal with this tutorial is to provide more clarity and effective tips for troubleshooting image thumbnail issues. Here we are with some history on image thumbnails in Search for context before we get into the research by Brodie Clark.
While most teams focus on creating new content, the truth is that attention to the information that has previously been published on your website might yield better results. There’s a good chance you have a backlog of old content on your website, posts that haven’t been updated in over two years. While you may not be checking in with them on a daily basis, it’s possible that your target customers (and Google) are. If they’re not up to par, it could jeopardize the rest of your content marketing campaign. So, without wasting any more time, let’s have a look at this post by Ryan Biddulph and learn more about how to update your old posts for SEO.
Yes. We’ve progressed from static Social Media Tools to AI (Artificial Intelligence)-assisted content creation for Social Media Marketers. In social media marketing, AI is being used to create textual material, video content, schedule, and evaluate, among other things. In this post, we’ll look at how artificial intelligence can help you create more and better social media content. We’re concentrating on how AI may assist with the written content aspect of Social Media Marketing because it’s critical to understand every aspect of what AI has to offer in order to be truly successful with it. So, without wasting any time, let’s get to this post written on StoryLab.ai.
Are you looking for the best business social media platforms to help you improve your social strategy and boost your ROI? Social networking could be one of your company’s most profitable marketing channels. It’s an excellent way to increase brand awareness, engage with existing customers, and generate new leads to help you fill your sales funnel. But, with over 65 social media networks to select from, how do you know which one will provide you the best bang for your buck? Today, Mark Schaefer is going to answer that question. So, without wasting any more time, let’s get to it!
While email marketing may not receive the same level of attention as some of the more recent marketing channels, it is still a great technique to produce leads and convert more prospects for your company. With that in mind, Pamela Vaughan would like to share some email marketing best practices for generating more leads for your company.
Email is one of the most efficient and popular ways to communicate with customers and organizations. As diverse touch points contribute to a bigger marketing program, email marketing content can range from informative and instructional to persuasive and sales-focused. Want to know more? This post by Brian Dean is here to tell you all about Email Marketing and how to become an expert at it!
You’re certainly aware of the importance of SEO, but did you realize that there are several different sorts of link building? This post by Understanding E-commerce will dissect and compare them all so you can determine which type of link development is ideal for you.