Welcome to our weekly roundup of the top 10 digital marketing articles of the week! In the fast-paced world of digital marketing, staying up to date with the latest trends, tactics, and strategies is crucial to success. Whether you’re a seasoned digital marketer or just getting started, our weekly roundup is sure to provide you with valuable insights and practical tips to help you stay ahead of the game.
Creating and managing multilingual marketing content can seem daunting to even the most experienced marketing teams, but it doesn’t have to be. Establishing an overarching strategy along with a workflow and content production plan is key for creating successful, consistent campaigns in multiple languages. Best practices like those outlined in David Harnold’s recent post can help organizations ensure their global campaigns are optimized for success.
Content marketing has become one of the most popular and effective tools for businesses to increase visibility, build brand awareness, and generate leads. With the rise of artificial intelligence and machine learning, content marketing tools that incorporate these technologies are increasingly being used by businesses to ensure they’re creating the most effective and powerful content possible. Jeff Bullas has a great post outlining top content marketing tools leveraging AI.
With E-A-T becoming one of the key elements for SEO, Google is now pressing further with a new ‘E’ (Expertise, Authority, and Trustworthiness). This new ‘E’ considers the quality of content and its accuracy with the help of professional opinion or research. To stay in the competition, businesses need to pay attention to this new element of SEO. Fortunately, Mateusz Makosiewicz has an interesting post that outlines what this new ‘E’ means for SEO.
If you are new to SEO, it’s understandable if the idea of launching a successful B2B SEO campaign can feel overwhelming. But don’t worry; with the right resources and preparation, your business can become an SEO powerhouse quickly! Jason Khoo recently wrote a comprehensive guide to help beginners get started; with his step-by-step instructions on how to build a B2B SEO campaign strategy.
Measuring SEO performance and results is crucial to developing an effective search engine optimization strategy and maximizing the results. While metrics such as traffic, rankings, leads, conversions, and cost per conversion are important in measuring SEO performance and results, it’s more dependent on market insights that deepen our understanding of how customers interact with content across touchpoints. Following Michal Pecanek’s post about measuring SEO performance is a great way to stay on top of tracking data associated with your efforts.
Social media marketing is increasingly becoming an important part of the modern marketing landscape, and businesses must keep up with the latest trends. Hootsuite recently released a report on the most prominent social media trends for 2023, and marketers should take note. Gini Roberts’ post regarding Hootsuite’s report offers an invaluable resource to help you stay informed of what’s happening in your industry.
With the internet now playing such an integral part in our lives, it is increasingly important for marketers to take the necessary steps to protect their brand’s safety and reputation online. This process can seem daunting, but organizations can successfully oversee their brand on social media with a few careful strategies. Laura Wong’s post offers more detailed advice on counteracting these threats and several more effective methods that today’s modern marketers can implement.
Email marketing is an effective way to reach potential customers and establish a relationship with them. Despite its widespread use, generating leads through emails requires more than just a list of email IDs; it requires careful strategy. A few simple tips can help refine your approach and maximize its effectiveness. To learn more about these strategies, check out OnePageCRM’s post “Top 5 Tips To Generate Leads Through Emails”.
Email flows can be one of the most powerful tools you have as a marketer. When executed well, they can create great engagement and excitement and ultimately drive your sales up. Christopher Hutchens provides an excellent resource for marketers who need ideas and strategies for effective email flows. His post covers four effective templates that are immediately useful to those looking to get started with email flows.
Search engine optimization is integral to any successful website or online business, and practical link-building tools are a great way to stay ahead. Alexandria Swanson has recently published a fantastic post about these powerful tools, detailing their features and capabilities for crafting compelling SEO campaigns. From content creation to technical optimization, this valuable resource shows web admins how to master SEO using these link-building tools.