Here we come again with our list of this week’s best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Take a look at them and we are sure you will love going through them.
As a marketer, you want to know how your customers feel, what they want, and what they think of your company. CRM tools help you to determine what kind of metrics to use, which in turn will allow you to understand what kind of impact your content and content distribution strategy are having. A productive CRM tool provides real-time data, enhanced automation, and overall increased productivity. Check out this post by Michael Brenner that talks about how to win the CRM Saas market.
Being a marketer in today’s marketing landscape needs you to be at the top of your game. To truly get ahead, you need an edge over your competitors-someone or something that they don’t have. There are two strategies search engine marketing (SEM) and search engine optimization (SEO) that can help even the smallest agencies create brand awareness online. Read this post by Zach Weeks to know how agencies can compete in digital marketing.
Search engine optimization is an effectual way to attract consumers to your online platforms if you use it properly. One of the top SEO trends of 2021 is to incorporate video content in your strategy. You can see exponential growth in YouTube, which has more than one billion users. It said that by 2022, 83% of the world’s internet traffic would be video. In this post, Susan Friesen highlights some significant SEO trends for 2021.
Artificial intelligence is used in a wide range of applications in SEO. RankBrain is an AI-powered self-learning system that has made Google expedite keyword category validation to provide users with the most relevant and accurate content for their search query. AI is also used to create content and helps to minimize routine processes by teaching a machine using pre-built models. Read this post by Vik Bogdanov to know more about AI and SEO.
Search Engine Optimization in the coming years is going to be tough for marketers. With Google getting smarter day by day, it has become harder for the SEOs to maintain the optimization results against rankings and website traffic. You need to create new content plans as well as update the existing content with the priority topics. Check out this post by Anthony DeSordi that shares insightful information about SEO.
Social Media Marketing
Do you want to tap into the latest social media trends? You can see a rise in the number of Facebook Groups, and Instagram is now seeing the use of its threads or sharing stories with particular friends. In 2021, you’ll see brands will start to adopt fee-based communities that give fans exclusive access to content, exclusive products, and more. Check out this post written by Megan Leap and Maddie Hunt that highlights major social media trends for 2021.
If you have started a social content strategy, you should know how well your content performs. For this, you need to keep track of your social media analytics and equip yourself with the appropriate tools and reports. There are lots of different metrics that you may be tracking, but impressions, conversions, or clicks are just a few on a long list of data points that you should consider. In this post, Elizabeth Arens shares some essential information about social media analytics and reporting.
Do you want to improve your B2B email marketing strategy? Knowing what makes B2B email marketing campaigns unique is the key to your success. According to recent data, “the ideal email copy length is between 50 to 125 words,” and this “typically results in response rates over 50%. Moreover, you need to create a catchy and attractive subject line to get the attention of readers. Read out this post by Emil Kristensen to know the best B2B practices for email marketing are.
Email marketing is one of the most effective and affordable ways to communicate with your customers, boost your brand recognition, and increase sales. Email automation is the biggest email marketing trends of 2020 that will continue to rise in 2021. Similarly, personalization is yet another popular email marketing trend and is expected to remain in the top trend in 2021. For more information, check out this post written by Shane Barker.
If you want to improve your website’s performance in search engines, then knowing when you should use no-follow links is crucial. One of the most common reasons to use no-follow links on a WP website lies in distancing your website from others. You can use no-follow links when you include sponsored content and pages you link to are irrelevant to your niche. Read this post by Hannah Whitfield that shares some crucial information about no-follow links on a WP website.