Here we come again with our list of this week’s best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Take a look at them and we are sure you will love going through them.
Content marketing strategy tailored to the needs of your company can be critical for success. This will help you promote your products and services and improve your website’s visibility in search engines. You should create content that will appeal to your audience; you need to understand what they want to read about and who they are. Read this post by Sk Rafiqul Islam to know some steps for a successful content marketing strategy.
Your customers are looking for content that solves their problems, and your website is the best place to provide it. Focusing on strategic content offers a two-fold opportunity: first, you have an answer ready when someone asks what you should do about this? Secondly, with strategically placed links in your copy or design of information graphics, you will increase sales conversations at every touch point. This post by Mandy McEwen tells the importance of strategic content.
The internet is constantly changing. Some people say that fixing old broken links still matters to SEO, while others disagree. Google uses links for PageRank and anchor text. So when they find links, they can provide you with a rankings boost. So that’s the reason you should fix broken links, regain that link juice and get that ranking benefit that Google is looking for. This Cyrus Shepard talks about why fixing old broken links are still matter to SEO.
The best SEO tools for every entrepreneur are those that will help them grow their business. This includes Google Analytics that provides data around your website traffic and informs you how people find your site via keywords they searched for — which ones work best so you can use them again. Screaming Frog is an “SEO spider” that crawls your website to find broken links, ensure redirects are working, analyze metadata, and find duplicate content. Read this post by Phil Frost that shares the best SEO tools for small businesses.
In the world of business, lead generation is a crucial part of creating and maintaining success. To start with, here are some best practices you can use to boost your lead flow with good SEO. Create high-quality content, generate leads from local search, build a decent backlink portfolio and more. This post by Raul Harman talks about some of the best practice to use to boost your lead flow from search.
Social Media Marketing
When it comes to marketing a business, social media sites are the modern way. Sites like Facebook and Instagram not only offer up-to-date information on everything that’s happening in your industry but also afford you an opportunity for online networking with other businesses that share similar interests. In addition, by using different social media platforms, businesses can reach bigger audiences quickly. Read this post by Tycoonstory that discusses five top social media sites for marketing your business.
The new frontier of marketing is social media. It has become clear that to be successful these days; a company needs to have an online presence and utilize the power of viral sharing through platforms like Instagram. In order to increase engagement on Instagram incorporates more UGC into your strategy. Try to be authentic and transparent and include users in social conversations. Read this post to increase your Instagram engagement.
It’s time to get creative with your marketing strategies. Post-shutdown, it is easier than ever for people to opt-out of receiving emails from businesses they don’t know or do business with without the hassle of unsubscribing as soon their inbox fills up. Before you send your next campaign, audit your database and segment your list based on user activity and engagement. This helps you determine your most engaged subscribers who have opened an email or clicked a link in the last 12 months. Read this useful post by John Peters to know how to relaunch your email marketing post-shutdown.
A successful affiliate marketer knows that the key ingredient is a robust email list. First, develop valuable content on blog posts and stories about the latest trends and news from the industry. Then, once you get the audience to visit your website using quality content and great blogging skills, you’ll need to develop optimized opt-in forms to invite them to subscribe to your email list. This post shares six useful writing tips to build an email list for affiliate marketing.
You want to be successful at the expense of your competitors, right? In order to outrank your competitor, you should try using their link building techniques. For example, you can use this search operator to find their backlinks: Link:XYZ.com -site:XYZ.com. If you have a great link-worthy resource on your site – then you can utilize this technique to get some quality links. Read this post to know how to use advanced search operators to find link building opportunities.