Here we come again with our list of this week’s best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Take a look at them and we are sure you will love going through them.
Nowadays, interactive content is the boss and highly effective at educating prospective customers. Today’s online users want to interact with brands. They want to actively engage with products and services before making any purchase. Read this post by Peter Roesler to know how to use interactive content.
According to Brandon Daniels,” emotional storytelling is the best way to truly connect with your audiences.” He further said, “People laugh and cry when they watch movies because they identify with heroes on the screen and get to go on a journey.” “So we always made sure to apply some Hollywood storytelling norms when we create best videos.” Read this post by Brian Pittman that talk about how to create shareable content.
Mobile SEO is one of the most crucial parts of a successful marketing strategy. Yet, so many businesses today choose to ignore it. The average person daily spends about 5 hours on their mobile phone that is nearly one-third of all the hours they are awake every day. Avoid using a tiny font size that makes your content hard, or worse, impossible, to read. In this post, Bob talks about the top 7 mobile SEO pitfalls that you must avoid.
The significant goal of search engines is to satisfy search intent. If you are a business owner, providing relevant information that matches your customers’ search queries helps build your online credibility. To satisfy search intent, follow these steps. First, determine the piece’s goal, understand what the search query means, figure out who is searching and overdeliver. Evan Bailyn writes this post to improve Google search rankings by satisfying search intent.
On-page SEO IS a component of SEO that focuses on optimizing elements on your websites, like page speed and keyword density, versus factors outside your website, like backlinks. You need to perform an SEO website audit to identify the strengths and weaknesses of your website. Develop quality content that is easy-to-read and relevant to the people that will be landing on your website. Read this informative post by Cody J. Murphy that shares 11 ways to improve your website’s on-page SEO.
Social Media Marketing
Instagram has over 700 million active users with interests that span across all industries. Stories of Instagram have become an increasingly effective marketing channel since it allowed clickable links to be used within stories frame. Use innovative and unique ideas that can soft-sell without sounding too “salesy”. Read this Ann Smarty post highlighting how to utilize an Instagram profile at every stage of the sales funnel.
If you are looking for a new marketing channel to grow your business, Reddit is one of the best options to consider. Reddit is about user-generated content that can be upvoted or downvoted by users. The upvotes and downvotes help determine what kind of content you would like to see and what to ignore and move on. This Virginia Zacharaki post will help to tell you how to use Reddit marketing to grow your business.
Data analytics is a key component for the success of current email marketing strategies. Small business can start list building by gathering their existing customers’ email addresses. This will help them to send relevant offers to their most engaged customers and increase their lifetime value. There are email campaigns like welcome emails, newsletters, transactional messages, purchase confirmation, and reactivation emails. Thus, they will need specialized HTML email templates for each one. Read this post by Kevin George to know more about data analytics in email marketing.
According to Uplers research, 47% of agencies are experiencing a reduction in new business leads in the time of COVID. A custom newsletter, as the name suggests, complete with your client’s style and branding. It is a good way to show how much you value their relationship and understand their unique needs. One of the significant benefits of newsletters for agencies is that they are regular, recurring projects. In this post, Campaign Monitor discusses a custom email newsletter.
Today every business needs targeted visibility on Google. Many businesses know that this requires optimizing their website and Google Ads, but what most don’t know is that a third entity that also needs optimizing: their Google business listing. One of the primary ingredients for winning on Google My Business is having a Google My Business Account. Read this post by Harrison Acha to know how to create and optimize your Google my business listings.