Here we come again with our list of this week’s best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing, and link building. Take a look at them, and we are sure you will love going through them.
From the era of our Industrial Revolution to the modern-day, content has been a part of daily life. 66% of consumers say that they would not purchase without personalized content. Marketers know that content is key to establishing a meaningful relationship with their audience. There are many ways they can use this knowledge to build trust in the brand and get consumers’ attention. Read this post by Devon Smith to learn some ways how brands can build consumer trust through content.
Train your brain to be a content creator by understanding the information you consume daily. Whether reading, watching TV, or listening to podcasts – make sure that when you are consuming media and information about an industry or topic, think about how this knowledge could help fuel creative ideas for future posts. This post has shared some ideas on how to train your mind to have endless content ideas.
Semantic search enables computers to provide more contextual results and thus better serve the end-user. You must discover the entities and topics that that query is focusing on, the related concepts that we must include, and all structured data opportunities. Following that, we must optimize our content to cover those topics and mention those entities on the page. Read this post by Ryan Shelley to uncover all the aspects of Semantic SEO.
Affiliate marketing is a way for businesses to promote their brand via the network of affiliates or website owners with sites related to that business. In fact, you can post links anywhere – on social networks, in videos, and on other websites about your niche topic. Before launching any site on an interesting subject matter, you should choose a specific niche carefully. This Jacob Cass post shares helpful information about SEO for Affiliate marketing.
Covid propelled e-commerce into the future by ten years and expanded the market. Video commerce is rapidly growing, and all social networks, except Twitter, have a presence in the video. To understand the impact of storefronts on social networks on SEO as a channel, consider marketplaces such as Etsy, Amazon, eBay, and Walmart. Read this post to know the role of SEO in the decentralized e-commerce world.
Social Media Marketing
Imagine social media as the canvas where you paint your stories, and video is just one of many different tools that can be used to create a better story. You could use music visualizer effects in conjunction with other assets like logos or images to add some personality to your campaign. The best thing about it? It’s not costly at all—this post by Adam shares how to create a robust social media campaign.
The importance of social media when it comes to marketing relationships can’t be overstated. They reflect the closeness between marketer and consumer, as they indicate how close they are with one another. Networking, both online and offline, can be used to leverage relationship marketing—this Kristel Staci post shares some useful social media marketing tips to improve branding relations.
Email verification is a process of verifying an email address through a variety of techniques. Its task is to provide verifiable information about the origin and validity of your messages so that you can know for sure whether or not they are deliverable, like if their destination inboxes properly exist. After complex tests, it grants an email address with a mark that shows its safety and validity so you can decide what to do next. Read this post by Nataly Birch to know more about email verification and its best practices.
Email marketing has always been changing, but 2020’s events have created more change than usual. Sending emails at the wrong time could lead to your newsletter being lost in a sea of other messages. The first thing you should check before sending out an email is the day, and time it will be delivered. A poorly timed message may never get opened, no matter how compelling its subject line or content is. Read this informative post that shares essential information about email marketing goals.
Backlinks are created when one website links to another and are the reward for developing and pitching well-timed, interesting campaigns. Domain Authority (often abbreviated as DA) is a search engine ranking score that gives you an idea of your site’s success when it comes to rankings in SERP. Link equity can be defined as a search engine ranking factor that measures the importance of certain links based on how much value and authority is transferred to another page. This informative post by Caroline Watkins shares five link-building terms for industry newcomers.