Here we come again with our list of this week’s best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing, and link building. Take a look at them, and we are sure you will love going through them.
Content Marketing
4 Trends That Will Shape the Future of Your Content Program
In 2021, content marketing will be defined by rapid changes in strategy and the ability of brands to adapt. That adaptability could be just as important in 2022. When done well, content creates brand exposure, demand, and income. So, how do you do content properly? Take note of the following trends in the post by Ann Gynn that will influence how firms approach content marketing in 2022.
3 Ways to Use Content Marketing to Fuel Your Lead Generation
Given the significance and convenience of marketing via channels like email, inbound marketing has exploded in popularity. You may generate relevant content full of useful information and even establish relationships with customers and other businesses through these platforms. Email marketing generates $44 in leads for every $1 spent on average, making it a very successful lead generator. These aren’t just any emails, though. Email marketing has evolved to include content marketing. This includes eye-catching graphics, educational materials, personalized messages, and more. But how important is content marketing in generating email leads? Let’s get to know all about it, along with three ways to use content marketing to fuel your lead generation in this post by Kayla Voigt.
SEO
If you’ve heard of the blue ocean marketing technique, you’ll realize that SEO is a “red ocean” industry by definition. SEOs are continuously seeking to outperform their competitors in the race for rankings, links, and authority. Is there any way to create a “blue ocean” in this context, innovating to avoid the current market’s rough waters? PJ Howland of Leaders.com suggests that providing realistic content for your customers will help you achieve a blue ocean SEO strategy in today’s Whiteboard Friday. Learn more by watching!
Understanding How SEO and PPC Strategies Can Fuel Customer Engagement and Loyalty
Customer involvement is a prerequisite for customer loyalty. As the initial step in the consumer interaction process, brands must raise awareness of their products, services, and beliefs. Building brand exposure online necessitates a thorough understanding of Search Engine Optimization (SEO) and Pay-Per-Click (PPC) (PPC). Many people believe these two techniques are in competition and practically mutually exclusive. Therefore they often invest in one or the other. We heard from Chris Rodgers, the founder, and CEO of Colorado SEO Pros (CSP), that investing in both methods can result in strong synergy and positive consequences for your brand, whether it’s brick and mortar, e-commerce, or omnichannel. You’ll learn about these important topics in this post by Wise Marketer Staff.
Minification and SEO: The Complete Guide
Despite looks, minification is a fairly simple procedure. When it comes to minifying code, web developers have access to a variety of tools, many of which are free. Furthermore, numerous systems exist for evaluating the impact of minification on page load time and overall site speed. You’ll learn about minification and why it’s crucial in this post by Andrew Riker. We’ll also teach you how to minify your site’s code using a range of ways, ranging from human inputs to using a CDN, which is generally hands-off.
Social Media
6 Tips For Using Hashtags in Your Social Media Marketing
The process of advertising your company or brand on social media platforms in order to raise brand recognition and reach potential clients is known as social media marketing. Using hashtags on social media is one approach to engaging with potential customers. We’ll show you how to utilize hashtags successfully in this article by ONPASSIVE so you can build your audience by improving social media interaction.
The Top 10 Social Media Tools Brands are Using to Succeed
Marketers have an ever-increasing number of obligations. It might be difficult to remain on top of everything, from social media marketing to customer service and advertising. Fortunately, there are many excellent social media tools available to help you succeed in your position and stay busy. Content curation, discovery, scheduling, publishing, analytics, and other tools can all help you be more effective. Here in this post by Charlotte Lin, we’ll look at the top ten social media tools that brands are using to flourish. Including these tools in your everyday processes can help you get better results.
Email Marketing
Essential Tips For the Best Ecommerce Email Marketing
Email marketing has existed for quite some time. There are numerous ways to promote an ecommerce site today, including social media marketing and mobile marketing. Although these marketing tactics have their advantages, email marketing has been around for a long time for a reason. Email marketing is effective. Continue reading this post by Aletheia Villanueva if you want to learn more about the finest email marketing for your ecommerce business.
Why Network Marketers Need Email Marketing
Have you ever heard of developing an email list to assist you in growing your network marketing business? Almost certainly not! It isn’t a well-known or pushed marketing tool in the MLM industry, which strikes me as completely insane. Like any other firm, network marketers want an email list from the start. The advantages are numerous, and with social media being absolutely crowded, why wouldn’t you want to stand out? So, if you’re a network marketer trying to GROW your business, own your own contact list, and stand out from the crowd, keep reading this post by TrafficWave.net and learn why network marketers need an email list from the beginning.
Link Building
Link building from a holistic SEO perspective
Link building is a difficult task. That isn’t to say it’s impossible. If you do it right, it takes a lot of effort. When link building is done incorrectly, it can result in a complete Google blacklist. In this post by Web Monkey, we will talk about how we think about generating additional backlinks: link building from an SEO standpoint.
