Here we come again with our list of this week’s best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Take a look at them and we are sure you will love going through them.
The use of big data has heavily influenced content marketing. With the help of large data sets at the fingertips of marketers, they are able to strategize better how to create effective marketing plans as well as take that insight to determine what types of content are most engaging to your audience. Optimize your content with the right keywords is critical to your content’s visibility. Read this post by Tony Stillwell that highlights some ways how content marketing benefits from big data.
Standing out in content marketing efforts is an increasingly difficult task in a world saturated with videos, blogs, campaigns, and images. Mission-driven content marketing not only contributes to customer loyalty but also leads to increased revenue. It’s a way to develop synergy between your business and a buyer. Executing it requires content to be authentic, beneficial, and relevant. Check out this post by Jenn Villa to know more about mission-driven content marketing.
As SEO professionals, the more information you possess, the better you can make predictions and see results from your SEO strategies. By using data science, you can get valuable insights into your website’s performance and answers to some of your SEO questions. Data-driven information will help you make the right decisions and improve your optimization campaigns. In this post, you will get to know more about what happens when data science meets technical SEO.
International SEO is the process of optimizing your website so that search engines can easily identify which countries you want to target and which languages you use for business. Establish which language your pages are targeting with the use of language tag. Create and manage content in your target users’ language. These are the raw materials which help you to rank high. Read this post by Denny Smith that shares some ideas which can help you to do international SEO for your business website.
Image SEO refers to the optimization of graphics on a website to make the page more appealing to search engine crawlers. Use high-quality images which should be engaging and interesting to your audience. If possible, create custom graphics that are unique to your pages. This will help you stand out in an image search. This post by Kevin Payne talks about the image SEO to boost site rankings.
Social Media Marketing
What are the best social media business tools for solopreneurs? The options you choose will depend on your budget and the stage your business is in. If you’re someone who creates content or writes blogs, then Grammarly makes sure that every sentence you write is not spelt right but is also grammatically correct. Canva provides predefined templates in the exact resolutions as required by specific social networks. Read this post by Chris Makara to know about social media tools for solopreneurs.
The use of internet has increased enormously from a decade now. This growing technology leads to the rise of cloud hosting. It provides resources like software, infrastructure, and platforms over the internet that can be used as a service for different data accessing needs. It also gives marketers more opportunities to conduct extensive testing. In this post by Ryan Kh, you will get to know about the importance of cloud computing for Social Media.
A new report from Forrester Research predicts consumers will get more emails, texts and push notifications than ever before in 2021 as brands try to develop more direct relationships with customers amid the pandemic and economic fallout. Forrester’s report forecasts that marketing message volume will increase by 40% next year as brands try to hold on to customers and drive new purchases. Check out this post by Susan Hogan and Meredith Royster that shares insightful information about email marketing.
The holidays are a busy time for your customers, so do your best to add convenience wherever possible. Dive into your customer insights to learn when they are most active and what emails receive the highest open and click-through rates. Prepare a list of an audience for a particular campaign, update and expand it as necessary, and check it twice before you hit send. Read this post by Eyal Katz that shares some best ways on how to leverage holiday email greeting for B2B sales.
Links are how search engine bots see relationships between websites. Search engine bots crawl the web through Dofollow links, registering who is linking to whom. These relationships pass a type of authority that SEO pros call “link juice” from one site to another. On the other hand, Nofollow links are necessary for a natural backlink profile. They can bring traffic and increase brand exposure. Read this post by Ivan Escott that highlights some significant difference between Dofollow and Nofollow links.