Welcome to our weekly roundup of the top 10 digital marketing articles of the week! In the fast-paced world of digital marketing, staying up to date with the latest trends, tactics, and strategies is crucial to success. Whether you’re a seasoned digital marketer or just getting started, our weekly roundup is sure to provide you with valuable insights and practical tips to help you stay ahead of the game.
In today’s digital age, the lines between online publishing and blogging have become increasingly blurred. Derek Haines, a renowned author and blogger, delves into this topic in his latest post. He questions whether the two are the same and concludes that while there may be similarities, there are also significant differences. Online publishing tends to focus on publishing valuable, well-researched content and often goes through several layers of editing, while blogging is more relaxed and conversational.
In today’s digital age, consumers expect personalized experiences catering to their needs and preferences. However, acquiring the data to provide such tailored content can be challenging. As Jodi Harris shares in her post, there are various strategies brands can use to encourage their audience to share their data willingly. From creating valuable and exclusive content to transparently explaining how their data will be used, Harris highlights the importance of building trust and providing value to consumers.
Google My Business (GMB) allows businesses to manage their online presence on Google, including search and maps. And if you’re looking to promote and grow your business, then Google My Business Posts is a feature you should consider. Creating posts on GMB allows you to share relevant and timely information with your potential customers and enhance your brand presence on Google. Contractor Advertising’s post gives great insight into the importance of Google My Business and provides valuable tips on using posts to maximize their potential.
Maximizing your website’s potential in search engine rankings is crucial in today’s digital world. That’s why WW Marketing has provided us with 8 comprehensive steps to refine your SEO strategy for 2023. By following these expert tips, you can optimize your website for search engines and your target audience, from conducting keyword research and implementing on-page SEO tactics to tracking your progress and staying up-to-date with algorithm changes.
The world of social media is always evolving, and it’s important to stay on top of the latest trends. According to new data from Maxwell Iskiev, the fastest-growing social media platforms of 2023 are set to take the world by storm. With more and more people turning to social media for entertainment, connection, and news, it’s clear that these platforms are capturing users’ attention across the globe.
Social media has become integral to our everyday lives in the digital age. Knowing how to brand your social media can make all the difference, whether for personal use or brand building. Claudia Larsen’s insightful post on branding your socials offers a practical guide to creating a strong and effective online presence. Larsen’s tips are comprehensive and easy to follow, from crafting your brand story to curating your content.
Email marketing can be a powerful tool for businesses, but simply having a list of email addresses is insufficient. A clean email list is essential to see positive results from your email campaigns truly. That means regularly removing inactive or invalid email addresses and seeking permission to continue contacting your subscribers. As Joe Fuld discusses in his post, email list hygiene is vital for building a targeted and engaged audience and ultimately improving your email marketing efforts.
Email reports are essential in today’s fast-paced business world, but interpreting them can be daunting. Fortunately, a recent post by Lion Desk has simplified this process. The post highlights crucial information that needs analysis, such as opens, clicks, and bounce rates. It also explains the importance of segmenting the data to extract meaningful insights. Following the steps outlined in the post, anyone can understand and utilize the information in email reports.
Sophie Robertson’s post highlights the importance of an effective link-building strategy to grow your business’s online visibility and drive more sales. Link building can make or break your e-commerce website. By building quality links to your site, you establish credibility and trust with search engines which can lead to higher rankings at SERP and increased organic traffic.