Here we come again with our list of this week’s best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Take a look at them and we are sure you will love going through them.
A successful content marketing strategy requires time, efforts and skill. When you consider distribution channels, keep in mind the purpose that different types of content have and how this can affect your marketing. You need to select the right distribution channels for your content to gain success. Similarly, produce relevant content that can reach directly to your target audiences to create an impact. Read this post by Enstine Muki to know some tips on how to become successful in content marketing.
Content marketing techniques delve deeper into the creation, publication and governance of useful content. One of them is Blog posts that should be published regularly to attract new visitors. It gives your brand dominance and enhanced customer relationships. Similarly, Ebooks are the next step in the inbound marketing process, as after reading a blog post, some visitors might want more detailed information. Read this post to know some awesome content marketing techniques you didn’t know.
A featured snippet is the selected search result that appears on top of the search result page as the best answer to the query. Think of a keyword you are trying to rank for. Then, use a tool like Answer the Public to find out how people are using the keyword into questions. Also, you need to examine website elements to spot content opportunities. Read this post by Pierre DeBois that tells how to plan SEO for featured Snippets and improve your customer experience.
A well-defined site structure helps search engine crawlers read, index and understand your website faster and improve the chances of high ranking in search engines. One of the ways to make your website structure stronger is to make good use of internal links. It provides a way to help search engines discover more pages from your website. It also allows you to build clear site navigation and architecture. Read this post by Brandon Amoroso to know how to optimize site structure for maximum SEO impact.
The world is connected through the internet and social media networks are present in the lives of all. The more you communicate with the audience, the more chances you have of conversion. Moreover, communication and engagement with customers is one of the ways to win their attention, so try to create customized content as per your audience needs. This way, you can reach out to more audience in real terms. Read this post by Jessica Micmohen to know some reasons why social media marketing is more important than ever.
The first step to boost your sales using social media is to figure out where your target customers are spending their time online and use the same social channels that they use to engage them. Conduct a detailed analysis of your target demographic. You can dig into the profile of your current customers, or try to find common characteristics among the target audience that you did not explore yet. Similarly, offer discounts or contests that are only available to your social media followers to create a sense of engagement. Read this post by Eliza Brooks to know social media marketing tips that can help to boost your sales.
Email marketing is a vibrant and powerful way to connect with people. The most successful email marketing campaigns start by creating an email list full of qualified leads that are interested in what you have to offer. When it comes to email marketing, you need to convince people that your email is worth opening in the first place, so hook them with an enticing subject line. It should be short and attractive that tells your audience about the essential message you want to convey through your email. Read this post by Susan Friesen to know some tips for creating an Email marketing campaign which your audience will love.
Email design matters in every successful email marketing campaign. If your emails look terrible, that reflects how easily it can stop people from reading. With that in mind, avoid using ‘No-Reply’ in the sender’s email address. It prevents recipients from responding and even opting out of further emails. Another thing you need to focus on is to keep the design and formatting of your email user-friendly and straightforward. Try to avoid using lots of formatting, images, font styles in your emails. Read this post by Abigail Smith to know some Email marketing best practices to drive better results from campaigns.
There are many techniques for building links, and all vary in their difficulty level. So, you need a link building strategist to plan the strategy with the entire team to make the complicated things easy. They should be the one who is proficient and expert in using different tools and software for link building. Another active role is of an SEO Specialist who tests and assures that the applied link building strategies are up to the mark. Read this post by Daniel Martin to know which people you need on your link building team.