Here we come again with our list of this week’s best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing, and link building. Take a look at them, and we are sure you will love going through them.
Content Marketing
How to Spot Content Marketing in Search Results
We all know that majority of content marketing is designed to resemble editorial content seen on a blog or the website of a mainstream publication. The primary distinction is that it is housed on a company’s website. This may seem obvious, but the simplest approach to spot content marketing in search results is to pay attention to the website you’re on—or if you’re on social media, whose account you’re seeing. Let’s take a look at what Justin Pot has to say about detecting content marketing in search results.
Is Plagiarism The Cause of Failed Content Marketing?
When it comes to content marketing, plagiarism is a major problem. It has the potential to derail your entire campaign. Why? Because your audience will immediately notice that you aren’t giving them unique and relevant information. They’ll see right through the thin veneer of plagiarised material and leave quickly. Plagiarism is, in fact, one of the most prevalent reasons why individuals unsubscribe from content marketing initiatives such as email newsletters. Make sure that all of your material is original and of excellent quality, if you want to keep your audience engaged and interested in what you have to say. Let’s see what Lisa in this post has to say about the same.
SEO
8 Web Directories That Still Work for SEO
Web directories are often frowned upon by SEO specialists. However, there are several legitimate websites that can assist you in generating backlinks and referral traffic. Knowing which directories are still deemed legitimate is crucial. You can pick which option matches your budget and gives the benefits you seek by knowing more about the various options. In this post by Will Morris, we’ll explain what web directories are and what function they play in SEO and then provide you with a list of eight web directories that you may still utilise for SEO in 2022 in this post. Let’s get started!
How to Create Content Pillars to Boost SEO for Your Site
You’re probably aware that having a strong content marketing plan is critical for your website’s success. Do you know what to do if your content isn’t getting the attention it deserves? Or if your revenue isn’t increasing despite your best efforts to create new content? Well, Content pillars are one of the most powerful ways you will encounter. Instead of focusing on a keyword, pillar content focuses on a certain topic. So, let’s see what Peter Roesler has to tell us about content pillars and how to create them to boost the SEO of your website.
What Is On-Page SEO? And How to Do Onpage SEO
On-page SEO is the process of optimising individual web pages in order to improve their search engine rankings and generate more relevant traffic. In contrast to off-page SEO, which refers to links and other external signals, on-page SEO refers to both the content and HTML source code of a website that can be optimised. But, it is not as easy as it looks! Let’s have a look at this post by Navneet Kaushal, which tells us about On-page SEO in detail, along with how to do it the right way!
Social Media
How to Align Your Social Media Content Marketing Strategies
A range of tools and components are used in the development of a marketing strategy. They must, however, be interconnected, and what you decide in one area will have an impact on the others. It’s critical to recognise this link and keep all of the pieces in place. Social media and content marketing are essential elements of any marketing strategy that must be coordinated. Companies have developed a variety of materials to fill these channels and increase income as a result of the rise of social media. If you want to get the most out of your marketing efforts, make sure your social media content marketing plans are in sync. This post by Nicholas Rubright will assist you in aligning your social media content marketing efforts.
Image Types That Can Help Your Business in Social Media Marketing?
If you gathered 100 social media marketers in a room and asked them to name the five most difficult aspects of their jobs, the clear majority would say that coming up with the massive amount of material required to stay relevant was at least one of them. After all, most brands need to post at least three times per week per platform (but no more than once per day per platform) to maintain engagement.
That’s a lot on its own, but when you have to do it for Facebook, Instagram, Stories, Pinterest, Twitter, and any other popular app at the same time, it becomes overwhelming. Because, of course, quantity isn’t everything; quality must also be there. And that is exactly where social media images come in! So, without wasting any more time, let’s have a look at this post by Ana Gotter, which lists at least eight images types that can help your business in social media marketing.
Email Marketing
Try These Email Marketing Ideas to Drive Growth
Your contacts’ email addresses may change if they move from one employer to another, opt out of your email communications, or discard an address that was solely used to fill out forms on websites. It’s your job as a marketer to make sure you’re continually adding new contacts to your email lists so you can keep growing. While purchasing emails is a viable alternative, it isn’t always the ideal solution. Discover high-quality tactics in this post by Stephanie Christensen to help you expand your email list so that you have a large audience of subscribers who are ready to hear what you have to say and are likely to make purchases and contribute to your business’s growth in this post.
11 Email Marketing Mistakes You Might Be Making
Email is a really strong tool. When done correctly, email marketing may help you reach out to new members and engage with current ones. Email marketing is the second most preferred route for recruiting, according to 50% of associations, and 83 per cent claim it generates the most renewals (Marketing General, Inc.). As a result, you should pay particular attention to how you use email marketing. “Are we paying enough attention to enhancing our emails?” you might wonder. Is there anything we could do to improve the results of our email marketing strategy? “Are we making any errors?” Review the list of 11 typical mistakes below by Beth Arritt to get started on your email marketing audit.
Link Building
Guest Blogging: Trick or Treat? Here’s What You Need to Know
Guest blogging has been a staple of the blogosphere nearly since the genre’s inception. Hosting other bloggers for arguments, discussion, and fellowship became increasingly frequent communities started building. Guest blogging began as a method to develop and cultivate community and relationships, but it has evolved into a crucial component of growing and promoting your site.
Guest blogging has become so widespread that even corporate blogs now host visitors on occasion. But, in general, what do you need to know about guest blogging? The following guide by Neal Schaffer will walk you through the ins and outs of guest blogging.
