Here we come again with our list of this week’s best articles on digital marketing that we found across the internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Take a look at them and we are sure you will love going through them.
The current situation of COVID-19 has a significant impact on how to do content marketing strategy. One of the great ways is to do a brainstorm with internal stakeholders from various departments. Your content strategy should focus on a specific content format, such as video. It may also include a particular mix of content, such as 60% evergreen content, 20% entertainment pieces, 50% problem-solving content, and 30% industry news. Read this informative article by Richele Black to know the five steps to create a content strategy.
Content marketing is an essential step for any marketing process. But during a crisis, marketer’s sole focus should be on delivering work that is genuinely helpful to their audience. According to research, it found that 85% of people expect companies to use their power to educate their audiences in the COVID-19 crisis. Therefore, marketers need to provide helpful content which continually evolves strategies in line with the audiences’ shifting needs. Read this article by Meghan Keaney Anderson to know about content marketing playbook in the times of crisis.
Keyword in SEO, matter a lot for its success. While doing keyword research, you can use data to find opportunities that you didn’t even know existed. When you include winning keywords, it makes your website to rank high. Insert seed keywords that are relevant to your business. They generally help to grow your keyword list. Read this informative article by Cyrus Shepard to know more about the process for winning SEO tactics.
SEO keywords play a crucial role in building your website ranking. That’s why it is vital to use valuable keywords. If you don’t use the right keywords, it will affect your SEO strategy. To recover this, you need to find out your target audience first. Do your search to find out what they are typing in their search box and then target those keywords. Similarly, avoid using unnecessary links on your website. In this article, Kathrin Garner explains about SEO mistakes that can hurt your website authority score.
SEO is a large part of the marketing strategy. During the crisis, many facts highlight the importance of SEO. It can help you increase quality traffic if you provide relevant content of your business on the ongoing event. This way, you can turn the interest of the audience to your website. However, it can help you generate highly qualified leads for your business. In this insightful article, Kristen McCormick tells why SEO is essential during COVID-19.
Social Media Marketing
There are many benefits of a social media plan for your business. You need to make a list of goals and ways to achieve it. The first step is to identify the target audience based on the services you want to sell. Then it’s crucial to keep that audience engaged by using polls, questions, images with questions, surveys, quizzes, etc. Create engaging content so that the audience doesn’t shut away. These few steps will help you increase the organic growth of your business. Read this ONPASSIVE article to know some more steps to create a perfect social media plan.
Social media calendar is a key to the success of entire social media strategy. It allows you to find a suitable strategy that works best to grow your business. Consider your goals while planning calendar, to make it work with the right tool. Likewise, an audit of social media channels helps to let you know which platforms work well for your brands. It enables you to determine which content can be shared or what’s not. Read this article by John Ocampos to know how to create a social media calendar that works.
Email marketing is used by businesses of all sizes across the globe. In this, as a marketer, your reputation matters a lot. It will determine if you are legitimate or not. Increase your engagement with readers by sending emails around the same time of every week or month. This way, you will develop your style and a better rapport with them. In this article written by Paul Leslie, you will get to know more about the life lessons that apply for email marketing
Email marketing helps you connect with your audience to promote your brand and increase sale. So, you need to know about your target audience and what they want from you in the service. The email marketing team will tailor it according to the consumer specific need. Consider your current marketing strategy and competitors to determine which campaign will suit your needs best. In this Campaign Monitor article, you will know about the main aspects by which you can quickly launch your email marketing strategy.
Creating an organic link building strategy and getting it right is essential. With the help of data analysis tools, you can use big data algorithms to understand consumer patterns and behavior better. You can use advanced metrics from these tools to further tailor your organic link building approach to specific audiences. However, these can be used to predict things to know the value of a guest post based on different elements. Read this informative article Rhenn to know more about big data algorithms for organic link building.