Here we come again with our list of this week’s best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, search engine optimization, social media, email marketing, and link building. Take a look at them; we are sure you will love going through them.
Content Marketing
Don’t Miss the Content Marketing Trends for 2023
As a small business owner, it’s important to stay up-to-date on the latest content marketing trends to ensure the success of your digital marketing campaigns. In the coming year, it’s expected that many B2B marketers and business owners will increase their content marketing budget to attract and retain a valuable audience, drive conversions, and increase profits. To achieve these goals, creating relevant and unique content that aligns with every step of the customer journey and promotes interaction with your brand is essential. As we move into 2023, designing a content marketing strategy that enhances your company’s brand image and creates a superior content experience for your audience is important.
Content Marketing Vs. Native Advertising: What’s the Difference?
Content marketing is a strategic approach to creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience. The goal is to drive profitable customer action by building trust and credibility with your audience. On the other hand, native advertising is a form of online advertising that matches the form and function of the platform it is on, such as a sponsored post on a social media platform. Native advertising is meant to blend in with the surrounding content and is often used to promote a product or service.
SEO
Inclusive language and SEO: Does inclusive language help you rank?
As a business owner, it’s important to optimize your website for search engines, and one aspect of user experience that is often overlooked is the use of inclusive language. Not only is inclusive language important for creating a positive experience for your users, but it can also impact your search engine rankings. Using exclusive or discriminatory language can exclude certain groups and reinforce systemic biases, harming your reputation and negatively impacting your SEO. It’s important to consider the impact of your language on your audience and strive to create content that is inclusive and welcoming to all. While it’s unclear whether Google values inclusive language in its ranking algorithms, creating a positive user experience is always a good idea.
HOW OFTEN SHOULD AN SEO AUDIT BE COMPLETED?
An SEO audit is an essential step in any search engine optimization program, as it helps assess the current state of the website’s SEO and identify areas for improvement. While it’s common for businesses to conduct an SEO audit at the beginning of an SEO program, it’s important to remember that this process should be repeated periodically to ensure its ongoing success. The frequency of SEO audits will depend on various factors, such as the size and complexity of the website, the level of competition in the industry, and the resources available for SEO efforts. Some businesses may benefit from conducting an SEO audit every few months, while others may be able to go longer between audits. Ultimately, finding a balance that works for your business and allows you to monitor and improve your website’s search engine optimization consistently is important.
SEO Content Has Peaked; it’s Time to Focus on Performance
While SEO content can be an effective way to increase organic traffic and improve search engine rankings, it’s important to recognize that there are limits to the impact of this strategy. As more and more websites publish large volumes of well-optimized content, it becomes increasingly difficult to stand out on competitive search engine results pages (SERPs). This is where performance comes in. Google explicitly mentions page performance as a ranking factor, so investing in this area can give you a competitive edge over your organic competitors on SERPs. As you consider your digital marketing strategy, finding a balance between content and performance that works for your business and allows you to improve your rankings is important sustainably.
Social Media
2023 Social Media Benchmarks + How to Use Them in Marketing
Social media benchmarks can help you determine the “right” number of engagements to expect on your posts. These industry-specific data points track the average or typical values for metrics like social media engagement and follower growth. Using social media benchmarks, you can see how businesses like yours perform and understand the significance of 100 likes or other engagement numbers. In other words, benchmarks provide context and perspective on your social media performance, helping you to gauge your progress and identify areas for improvement. Ultimately, they can help you optimize your social media marketing efforts and achieve your desired results.
What’s next? Expert predictions on the future of social media for 2023
As we look ahead to 2023 and beyond, it’s natural to wonder what the future holds for social media. Will it continue to be a major part of our lives and businesses, or will new technologies eclipse it? Social media will remain a key part of our lives and businesses for the foreseeable future. By staying attuned to these and other emerging trends, brands can position themselves for success in the rapidly evolving world of social media.
Email Marketing
How to Repurpose Your Content for Email Marketing Campaigns
Effective content is crucial for marketing success. It helps inform, educate, entertain, and persuade customers and can tell a lot about a business. However, it’s important to remember that not all content works equally well on all platforms. When it comes to email marketing, it’s essential to carefully consider what you send to hold your audience’s attention and interest. Staying up-to-date on email marketing trends and using an email app with helpful features can also be beneficial. By carefully crafting and strategizing your content for email marketing, you can increase the chances of success in your campaigns.
How to keep growing your email list
Maintaining a growing email list is crucial for businesses looking to leverage the power of email marketing to drive revenue and bring customers back to their websites. Over 80% of B2B marketers use email newsletters as their primary form of content marketing. However, it’s important to be aware of the potential for email fatigue, as consumers may receive many marketing emails daily. To keep your email list growing, it may be helpful to implement strategies such as offering incentives for signing up, using social media to promote your email list, and regularly creating high-quality, relevant content for your subscribers.
Link Building
No Link Building Required: 5 Ways to Rank Without Backlinks
Link building has traditionally been a key strategy for improving search engine rankings. However, it’s not the only way to achieve high rankings. There are several tactics businesses can use to rank well without building backlinks. These strategies may include optimizing on-page SEO, creating high-quality, relevant content, using social media to drive traffic, targeting long-tail keywords, and optimizing for local search. By implementing these tactics, businesses can improve their search engine rankings and drive more organic traffic to their website without relying on link building. This article will explore five strategies for ranking high without building backlinks.
