Here we come again with our list of this week’s best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing, and link building. Take a look at them, and we are sure you will love going through them.
Content is the new frontier, and marketing campaigns are no longer driven by outbound messages. It’s your customers that drive what you create, yet many brands still spend most of their time crafting advertisements to try to get people interested in them instead of focusing on providing value for those who already love them. The key strategy now should be creating content externally from a consumer perspective rather than crafting ads internally based on an organization’s own needs. Read this post by Hillel Fuld to know the importance of content marketing.
A successful content marketing strategy is essential to any business. It’s the best way for companies to generate traffic, build trust with their audience, and even generate leads. 62% less expensive and three times more effective than outbound marketing, content strategy is proving to be the most cost-effective way of acquiring new customers. This post by Céillie Clark-Keane talks about 8 steps to a lead-generating content marketing strategy.
Laying the foundation for a successful SEO strategy takes more than just finding keywords and plugging them into your copy. You’ll need to consider how people search, what they’re looking for, and where you can find content that will help answer those questions. You can’t expect your website to keep up with the changing times unless you’re researching keywords. Read this post by Anthony Murphy to know the simple steps for a solid strategy.
The best way to improve your website is through SEO audits. An audit can make a huge difference in the health of your site, and it’s something anyone with knowledge or interest should consult for their needs. An inspection by an expert on the subject will give you invaluable insights into what changes need to be made so that other people are enticed enough by what they see online as well. This post by Eli Schwartz shares some valuable insights on how an SEO audit can improve your website’s effectiveness.
NLP allows Google to continue to deliver high-quality, valuable, and relevant content to every query by looking at both sentiment and syntax. SEO and NLP are closely linked in many ways, particularly because NLP affects both off-page and on-page SEO. This post by Daniel Hall talks about NLP and how it affects SEO.
Social Media Marketing
Twitter is quickly becoming one of the most popular social networks worldwide, and it’s not hard to see why. With new features being released regularly, marketers are also coming up with fun ways to generate interest for their brands on this platform. Twitter is adding a new tab to the bottom menu of their application. The company has announced that this will make it easier for users to find and follow other spaces on Twitter and better discover popular topics being discussed by others in real-time. Read this post by Michael Stelzner to know more about Twitter spaces.
The number of people on social media is more than 53% of the world’s population. This should be enough reason for any business to get involved in these platforms so they can reach out to not only a global audience but also all potential customers that are using this platform to communicate with one another and share information. Social media videos are an easy way to increase your reach because your audience is already there. Read this informative post to know more tips.
Emails are the backbone of communication these days: 3.9 billion people, 293 million emails per day, and just about half of consumers like getting promotional messages from brands they know and love. A study shows that subject lines can result in up to 26% higher open rates, and birthday emails generate 342% more revenue than regular promotional emails. This post by Michael Brenner shares how to increase your email subscribers.
Email marketing is the best way to generate leads and increase sales, making it a must for any affiliate marketer. If you’re looking to save time and money while still reaching out to your customers, automated email marketing is the perfect solution for you. With just a few simple steps, it will be easy enough that anyone can do this. This useful post will tell you how to perfect your email marketing automation strategies.
SEO experts have to keep their fingers crossed before each Google update because they know it will change the SEO game rules. Outreach link building is the process of establishing a connection with other sites. Outreach works well only if applied with networking principles. Read this post by Elena Osipova to know how to get high-authority backlinks.