Here we come again with our list of this week’s best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Take a look at them and we are sure you will love going through them.
If you are looking for predictions of content marketing for 2021, you are on the right track because this means you are getting yourself prepared. The content needs to stay relevant to the users. It should be knowledgeable, meaningful, and relate to your brand and its values. Read this informative post by Ann Gynn to know the steps you can take to make content marketing work for you in 2021.
The coronavirus pandemic shook the entire world. It has highlighted the importance of depending on building strategies and not on just traditional channels of marketing. Avoid speaking of bored COVID message on the phones of customer and start talking about how you can provide them with free value. In this post, Bernie Smigel talks about some COVID clichés to avoid in branded content marketing.
Do you know that most parts of transactions happen on mobile? If you want mobile users to engage with your website and become loyal customers, you must invest in mobile search engine optimization (SEO). Mobile SEO is the process of optimizing your site to rank better in search results and keep mobile leads on your page. A mobile-friendly website will help you earn more conversions for your business. Check out this post by Sam Underwood that shares some ideas on how to build a mobile-focused SEO strategy.
Do you want to know what turns a website visitor into a product buyer? To achieve positive results, you must manage the expectations of your potential customers. Make searchers feel confident about purchasing from your website by displaying signs of trustworthiness on your page. Add reviews which will help buyers to know more about the product and their values. Read this post by Jill Kocher Brown that shares some tips which can help you to convert visitors to buyers.
SEO is vital for growing your business or brand. Structured data is essential to stand apart from the crowd, especially when you reach the first page of the search results. Through structured data, your search result may end up featuring even above the first search result. So, it would help if you concentrate on improving your website’s internal search functions. Read this informative post that highlights some major SEO mistake and tips to fix them.
Social Media Marketing
Social media is a platform that allows people to interact with others freely and offers multiple ways for marketers to reach and engage with consumers. By 2020, more and more practical applications of Virtual Reality (VR) and Augmented Reality (AR) will be changing the game of social media networks. With the rise of social media platforms such as Instagram and Snapchat, visual-based content has massively increased in usage. Read this post by Albert Barkley that shares some beliefs about the future of social media in the next decade.
Instagram is the most engaging social media platform after Facebook. You should share your Instagram posts on your Stories so that more people will see your new content. Run a contest on Instagram and offer an easy way to participate them. Another direct and straightforward trick for you to consider is to comment back. In this post, Adam highlights some metrics using which you can get more comments on Instagram.
Email marketing is one of the most effective ways of reaching prospective and existing customers. For this, you need to understand what the marketing funnel is. For the success of any marketing strategy, you have to convert as many prospects as possible. Send an educational email which will help to raise awareness of who you are and what you offer. Check this post to know which strategies can help you to improve your email marketing.
Email is a great way to get people to read a post, and it’s a great way to distribute any single piece of content. An email with links for social sharing encourages your most enthusiastic subscribers to promote your content across their social channels. It also enables you to attract readers that are likely to spend time engaging with specific resources and pieces of content. Read this post by Martin to know some more ways on how email marketing can boost your SEO results.
Link building is one of the most challenging aspects of SEO. The content becomes great when other websites on the Internet recognize it and start linking to it. Broken link building has a high success rate because you’re helping someone fix a problem. So, choose the links that you can create better content for and use them to pitch to blog or website owners. Read this informative post to know more about the powerful link building strategies.