Here we come again with our list of this week’s best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Take a look at them and we are sure you will love going through them.
Are you concerned about the reduction of content marketing related work and clients freezing their budget for freelancers? One wise way to survive during a recession is to think about the client instead of yourself. If you prove to be a helpful writer, they might ask you to help them in jobs which were handled by them, and refer your name to their business associates. Read this informative article by Carol Tice to know how you can help your clients.
Following the basic principles of content marketing can be something more than just a survival tactic in 2020 and the near future. Traditional media outlets are facing a crisis. Print publications are dwindling, laying off staff, and concentrating on digital. Fewer businesses are advertising in them. In this insightful article, Stephanie Stahl shares some details to highlight the promising future of content marketing.
One main reason why people choose WordPress as their site’s CMS is because they consider it to be SEO-friendly. However, no guarantee launching a WordPress website alone can help you get a top ranking on search engines. Read this article by Erika Varagouli to know the tips and tricks of WordPress SEO using which you can get a good ranking.
SEO is showing its strength and resilience in different ways for B2B marketers who are dealing with the global health crisis. SEO performed better than another marketing tactic since the outbreak of the pandemic. A newly-released survey data showed that 63 percent of marketers consider SEO is vital during the pandemic. In this article, Lane Ellis highlights the major reasons why having an SEO strategy is a must for B2B marketers.
Nearly one-third of the world’s population is being forced to stay at home due to the Coronavirus pandemic. As a result, many brands are almost on the verge of collapse. However, there are some steps brands can adopt to survive in these trying times. Read this article by Navneet Kaushal to know how you can make use of local SEO, email marketing, etc. to help your business survive and grow.
Social Media Marketing
Are you having a tough time figuring out what to post on social media since the outbreak of COVID-19? To create content tailored according to the needs of your audience, you will need to have a clear idea about your audience. Before posting anything, figure out what your customer wants and stress on sharing important information. Read this article by Jamie Johnson to know the different ways through which you can connect with customers during a crisis.
Building a trustworthy relationship with customers isn’t as challenging as it might seem. In a situation when fears are high in the e-commerce domain, there are some steps you can adopt to win the trust of customers. Read this article by Mladen Maksic to know the various ways through which you can enhance the trust of customers and create a credible image.
Everything we see around us has hidden messages. If you are a marketing professional, you are likely to understand the importance of these messages. For instance, Tostitos used subliminal advertising in its logo smartly. Their new logo shows two people sharing a chip along with a bowl of salsa. Read this Campaign Monitor to know of ways in which subliminal advertising can work in email marketing campaigns.
A recent study conducted jointly by Validity and Demand Matric revealed what high performing campaigns are doing in a different way that helps them stand out of the crowd. They have clear goals that help them stay ahead of their competitors. Read this article written by Tom Sather to know the things that a really good email marketer does to stay ahead of his competitors.
The most useful backlinks are the ones that search engines are aware of. Four reports in Google Search Console help to evaluate the strength of your backlinks. Search engines utilize backlinks that you acquire from other sites in their algorithms to evaluate value and authority. In this article, Jill Kocher Brown shares some steps you can follow to perform backlink audits with Google Search Console.