Here we come again with our list of this week’s best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Take a look at them and we are sure you will love going through them.
Content Marketing
3 Content Marketing Lessons Learned During the COVID-19 Pandemic
During the COVID-19, we are in the middle where we can get a unique opportunity to provide value to attorneys by staying on top of news, litigation, regulations, trends, and other developments. Such times can embrace the primary purpose behind content marketing as it will focus on the issues that matter most to clients. At the outset of the crisis, avoid creating the content in a vacuum instead start partnering with groups of attorneys to cover topics that impacted their practices. Read this post by Aileen Hinsch to know more about content marketing lessons you can learn during the pandemic.
How to focus on content, rather than simply publish it
The best way to focus on content is to build your content with a focus on excellence instead of abundance. Spend more time and effort to make content that better relates and speaks to your audience. While creating content, it’s essential to develop an understanding of who your audience is, what matters to them, and how you can speak to them with credibility. Read this post by Cory Schmidt to know some more effective ways on how to focus on content.
SEO
Five White Hat SEO Techniques Creatives Need to Know
Develop high-quality content for SEO as it will make people stick around to read it. For this, you need to offer valuable content that aligns with user intent. Choose terms that are relevant and make sure the content you produce is of high quality. It helps to establish you as a source of trustworthy information and authority in your niche. Read this post by Matt Diggity to know more about white hat SEO techniques.
How Long Does SEO Take to Work? Plan Ahead!
There are a lot of variables that play into how quickly you see results after you start doing SEO. If you want to rank your page quickly, it won’t happen overnight as you need to give the search engines like Google time to crawl and index any changes before they can influence the search engine results pages (SERPs). However, this process takes times of around 4-6 months or maybe less that depends on your efforts and strategies. Read this informative post to know how long does SEO takes to work.
An off-page SEO checklist for your small business
Effective off-page SEO practices can raise real brand awareness and drive massive organic traffic to your website. Be active on social media as it is the best platform to interact with your audience through engaging and informative posts. It will help to drive more visitors to your webpage, as well as build your brand image. Another is building backlinks which is a crucial part of off-page SEO that provides the best ways to boost your rankings on the search engine results page. Read this post by Goran Kezić that highlights some valuable tips for off-page SEO checklists for your small business.
Social Media Marketing
The Ultimate Guide to Social Media Listening
Social listening is when you track social mentions of your brand and conversation about relevant keywords and topics. Every social listening tool has a feed where all your mentions are collected, and it helps to discover what your customers and target audience think about your brand. However, you can also check your analytics to get a full understanding of where you are at as a brand. Read this post by Aleh Barysevich to know more about Social Media Listening.
Social Media and SEO is More Important Than Ever for Small Business Survival
Social Media and SEO both play an essential role in developing your business marketing strategy. If you use the SEO promptly, it can help you hook up with visitors who will prove to be a source of high-quality leads. Additionally, the bottom line of SEO indicates that it has a long shelf life and a massive impact on your brand perception. Read this post by dougbrown to know why Social Media and SEO are more important than ever for Small Business Survival.
Email Marketing
How to Avoid Creating an Annoying Email Campaign
When you send several messages or too many emails in one go, you will likely bore your target audience and may even lose them completely. So, you need to avoid flooding your customers’ inbox instead treat your customers and talk to them as if you’ve known them for a long time. Another useful approach you can adopt is by creating an interesting and meaningful subject line. Read this post by Andrew Martins to know some more helpful tips on how to avoid creating an annoying email campaign.
Why Small Businesses Need Email Marketing Platforms
As a small business owner, you wear many hats and have to manage your time carefully. So, an email marketing platform helps to maintain your contact list and enables you to target your emails to those most interested. Another significant benefit of a good contact management system is it will allow your contacts to opt-in or out of your emails without contacting you. Read this post by Hannah Lapin to know why small businesses need email marketing platforms.
Link Building
Best link building tools used by E-commerce websites SEO experts in 2020
There are some best link building tools that are used by the E-commerce website, and one of them is Prepostseo. This tool creates backlinks free and will help you to rank your e-commerce website on google. However, another is Nimtools, it one of the best free backlink generators that create backlinks according to your requirements. Read this post by David Williams to know some of the best link building tools used by E-commerce websites SEO experts in 2020.
