Here we come again with our list of this week’s best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing, and link building. Take a look at them, and we are sure you will love going through them.
A quick puzzle: What do podcast hosts, YouTube sensations, TikTok stars, and Instagram influencers have in common? Stumped? Okay, fine. We will provide the answer to you. Statistically, you are almost certainly also a ‘content creator,’ at least to some extent. HubSpot’s Blog Research team recently conducted a survey and discovered that 30% of 18-24-year-olds and 40% of 25-34-year-olds consider themselves content writers. That statistic may appear excessive at first, but it begins to make sense when you realize how deeply social media has been interwoven in our lives. What surprised me was that when asked how many followers they had, 84% of these content providers said they had less than 10,000, and 39% said they had less than 1,000. We were perplexed and had around 100 followers back in high school. Never thought of myself as a content creator, though. We suppose we should have done so, as it turns out. To find out if the claim that “everyone is a content producer” is accurate — and what it means if it is — Caroline Forsey talked to three content creators and influencers about their experiences with the term. Now, let’s get started.
Let us be the first to welcome you to the stage of the short attention span theatre, where every performance is just a click away from being panned or disregarded outright. It may come across as harsh, but it is accurate. It’s not easy to promote your company online. Even if you’re operating in a specialized market, you’ll be up against some fierce competition. Advertisements and promotional emails alone will not suffice. You’ll need a strong content marketing plan if you want to stand out. “Come on!” some of you may be thinking. We have made a webpage and created an account on social networking. Isn’t it true that we have to provide material as well?” It sounds like a lot of extra work, and it is. However, the advantages of content marketing significantly surpass the time, money, and effort required. Let’s take a look at the 13 key benefits of putting content at the center of your digital marketing plan by Céillie Clark-Keane.
Organic search is valuable to shops in terms of traffic and conversions. The five newsletters listed below by Ann Smarty will keep you up to date on search engine optimization and help you learn new methods quickly.
An SEO-friendly (i.e., search engine-friendly) website is one that is technically sound, delightful to use and search-focused. If you want to design an SEO-friendly website or make sure that yours is like that, follow the checklist by Mateusz Makosiewicz.
You’re not sure why customers aren’t clicking the ‘add to basket button. Perhaps you’ve run an A/B test on your headline and are still scratching your head as to where you went wrong. Don’t worry, we’re here to assist you. Your new best friend is Heatmap SEO. Heatmaps reveal hidden areas of your website, allowing you to improve your SEO. Consider it an x-ray vision for your clients’ navigation patterns on your website. Isn’t it amazing? You can better analyze the performance of your content once you know where your consumers (or target audience) are clicking. It’s also easier to plan future SEO methods once you’ve gathered these useful insights (and on-page optimizations). You’ll be a master at using heatmap SEO to make simple modifications that will enormously improve your business by the conclusion of this article. Here Adriana Stein starts with the basics of heatmaps in digital marketing, then move on to heatmaps in SEO, and finally, six strategies to use heatmaps to improve your SEO approach.
Let’s speak about why it’s critical for retail brands to grasp social media marketing. Over the age of 12, nearly three-quarters of the world’s population (74.8 percent) uses social media. More than 4.6 billion people live in the world now, up from 1.5 billion a decade ago. Those folks are using social media to interact with retail brands. Almost a quarter of social media users (23%) follow a brand or company that they currently buy from. 21.5 percent of people follow companies and brands they’re considering buying from. For retailers, social commerce creates a new purchasing channel. But social media has an impact on retail brands in other ways as well. Retailers can profit from social marketing at every point in the sales funnel. Let’s take a look at this post by Grace Lau and how merchants are using social media to promote their businesses and boost sales.
People love to party, which is a universal constant in life. Whatever the case may be, people will try to find a way to rejoice. We can celebrate virtually every day with an overflow of amusing, odd, and occasionally downright bizarre holidays thanks to social media. There’s even an annual International Mud Day. Social holidays are a great way for your brand to interact with its fans, spread some joy, and display its personality. Is this to say that you have to celebrate every holiday? Please do not do so. In fact, there are some things that your company should never celebrate on social media. So, how can you distinguish between the good, the bad, and the dangerous? Jessica Walker is here to assist you.
Emails and email marketing aren’t new; the first email was sent in 1978. However, everything has changed dramatically since those early days, and what worked before may no longer be effective now. Email marketing isn’t what it used to be, according to studies. Nonetheless, it’s still a good strategy to grow your audience and generate results. So, if you’re putting together an email marketing strategy, this article by Nikola Igracev will walk you through the most important issues.
When your team has determined that an enterprise email marketing platform is the appropriate fit for your company, we recommend scheduling demos with your short list of suppliers as soon as possible after getting the RFP responses to allow for meaningful comparisons. This might assist your team in making an informed platform decision. Make sure all possible internal users are present on the demo call and pay attentively to the following questions by Pamela Parker.
Link building is one of the most effective techniques to enhance search rankings, but it can backfire if done incorrectly. Although it is an important factor in determining a site’s ranking ability, it can also be the reason your site gets relegated to the bottom of Google’s search results. If you don’t follow specified standards, link schemes can be pricey. To assist you in efficiently building links, Joshua Agaba has compiled a list of tried-and-true ideas and approaches for improving search visibility and, as a result, increasing your site’s revenue.