Here we come again with our list of this week’s best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Take a look at them and we are sure you will love going through them.
Content marketing is the process of creating high-quality, valuable, and relevant content that will drive traffic to your website. A successful SEO strategy shouldn’t just focus on flooding people’s feeds with a stream of blog posts you push down their throats. Instead, it should be aimed at providing quality information for visitors to gain trust from them through personalization while still attracting new site users because there are more opportunities now than ever before. This post by Jemima Myers shares the importance of content marketing.
You should never produce content just for the sake of having new material. You need to create high-quality, helpful pieces to accomplish your goals and be successful at what you do – whether those are building up thought leadership or increasing sales figures, among other things. A good topic will help you achieve your aim. It should be something that your target audience is curious about. Read this post by Peter Roesler to read this guide that will help you achieve your marketing goals.
Creating high-quality content, making sure that you have a solid link-building strategy, and the site is technically sound are all great things to do for SEO. The first thing that you need to do when it comes to SEO work is measured your progress. Next, look at what type of searchers you are targeting with your content. Last but not least, there are search engines. See this useful post to know everything in detail about the three bosses of SEO.
Local keywords are a great way to be found by people in your area and on Google’s search engine when you’re looking for something. To get the most out of them, research what phrases they define so that their meaning can help strengthen other aspects like content strategy or copywriting. Local keyword research is essential if one wants his/her website crawled properly, which helps with SEO rankings and provides info about where customers might find him online locally. Read this Marc Berman post to learn more about local SEO tips for small businesses.
Faceted navigation is a type of site navigation found on the category or archive pages for sites that offer many listings. By creating a faceted navigation system, you can keep your site from suffering the consequences of duplicate content and index bloat. The site: search operator is a fantastic way to quickly check for indicators of index bloat. This post by Sam Underwood talks about faceted navigation.
Any social media marketer’s primary aims are to increase loyalty and awareness. The more time they spend looking at your brand, the likelier it becomes someone will buy from them in future purchases. Building a presence that people can’t help but see is the key to success, which means you need to be everywhere- online or off. Read this post by Tom Whatley explains the social media strategy that builds loyalty and awareness.
Have you’ve been looking for ways to reach more customers? Well, running isn’t easy. So the need to deliver your message and connect with potential clients is necessary for long-term success. It’s essential to remember that not every social media platform is right for you. You need a clear voice and understanding of your brand’s personality, so people will understand it when they see or hear about what makes you unique. Read this post by Joe Robson to know social media marketing strategy tips.
Email is a tried-and-true strategy for developing community, engaging clients or prospects, and increasing conversions. There are several methods for obtaining someone’s email address, including asking them in a private message on social media. However, the most common method is to use one of three forms on a website: a pop-up, a flyout, or an inline form. Read this post written by Michael Stelzner to learn how to use email marketing sequences to increase sales.
In order to be successful at data-driven marketing, you need a clear strategy that leverages your customer insights. By understanding who they are and what motivates them, you can fashion emails with tailored messages for each of these groups, which will make sure your campaigns have one less thing wrong with them. This post explains why customer data is so important in email marketing.
Link building is a necessary part of SEO. It can help your website get more organic traffic from search engines and improve the authority, trustworthiness, sales, or revenue for you by increasing credibility on trusted websites when they share other sites with links to yours too. Always plan ahead of time and evaluate the effectiveness of your link-building approach. This post will teach you the secrets to developing a successful link-building plan.