Here we come again with our list of this week’s best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Take a look at them and we are sure you will love going through them.
In this pandemic time, we can see the growing trend in the digital content space that’s taking over, and it’s worth diving into from a marketing perspective. Audio content is engaging, and we can engage with it while we attend to other tasks. Additionally, with the rise of audio content, it’s also become easier to engage with clients in our day-to-day routines. This post talks about the rise of audio content in marketing that every marketer should know.
Target audience analysis is an integral part of any marketing strategy. The only way to know what you should talk about in any marketing campaign is to know who you are talking to and what they want to know. Try to develop a long-term relationship with your customers by solving their actual problem through content. In this post, Robert Rose shares some ways which can help you in building an audience.
SEO is the process of optimizing a website so that people can easily find it via search engines like Google. For instance, if search engine traffic is your only goal, your results will probably suffer. In order to please search engines, potential customers and return visitors, you need to offer value above and beyond search engine optimization. Read this post by Dan Leibson that talks about SEO.
There are so many SEO project management tools on the market, how are you supposed to choose just one? Your choice will depend on what tools you like to use and what you want to accomplish with your team. Asana is a great one-stop-shop for SEO teams looking to manage their workflow while adhering to deadlines. Another is Linkio that has a team management feature that can help team members create an appropriate anchor text. To know more about SEO project management tools, read this post.
When starting a new website, one of the most important decisions you have to make is choosing the right domain name. Having the right domain name can help you target your audience and accelerate your search engine placement. Your domain name should be based on your brand. This will allow users to find, remember, share and identify your business online. In this post, Thomas Barrett talks about the importance of Domain name in SEO.
Social Media Marketing
In today’s world, social media is an ever-present facet of life that surrounds us. As a researcher, once you publish your research, you want to share it with as many colleagues and people so that they may read your findings. When you share research publications on one or the other social media platform, it will help researchers to engage with much wider audiences. In this post, Kristen Weiss shares some ideas on how to communicate your researcher on social media.
During COVID-19, there is one place that everyone is still allowed to congregate during social distancing – social media. Throughout a crisis, you should be sure to have a finger on the pulse of social media. Share content that delivers value by addressing mental health issues or entertaining your audience can help to build up your brand reputation. It is the perfect way to share compassionate, timely messages that resonate with your audience. Check out this post by Ben Jacobson to know how you can approach social media in the post-COVID-19 world.
Nothing is more important to the success of your email marketing than your list of subscribers. If you send to a purchased list full of unused contacts, you’ll see higher bounce rates and the overall campaign stats will be underwhelming since a majority of the list is likely to be undeliverable. This can put you at risk of higher spam reports and unsubscribes. So, try to build a loyal audience by collecting email addresses on your own. Read this post by Mariana Balla to know some reasons how purchased lists can harm your email marketing campaigns.
Email Marketing Automation is sending out emails to your customers and prospects automatically based on a schedule. It allows you to create personalized messages for your prospects and customers. You can send welcome emails to thanking your customers for signing up and tell them what they should expect to receive from you in the future. You can also give immediate value by offering a discount for their next purchase. In this post, Michael Brenner discusses how you can build deeper customer relationship by automating your email marketing efforts.
Data analytics provides valuable insights into a website’s performance, and these insights can help you improve your SEO campaigns. This data can enhance any link building strategy, too. You need to build links to a mixture of different pages, including your homepage, your internal pages, and your blog posts. Most importantly, each link you build should provide value to readers. Read this informative post by Matt Bertram that highlights link building basics for SEO in the age of Data Analytics.