Here we come again with our list of this week’s best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Take a look at them and we are sure you will love going through them.
Most designers underrate the value of photo in web design. A photo can set the mood of a design and show how things work. When it comes to web and mobile digital products, a photo is one of the most powerful tools to establish how a brand is expressed. A well-placed shot can tell a story in a single glance much more efficiently than words can. Read this post by Marina Yalanska to know how photos work in user interfaces.
Roundup posts are a type of content in which a list of selected experts gives their intuitions on the topic in short descriptions that contain their opinions or reviews. Roundup posts are an example of a fruitful approach to topics of interest in your industry. Apply a data-driven approach that can take your roundup to the next level. You can use it to elucidate the more nuanced aspects of a topic and ask the experts to address particular research points. Read this informative post by Aaron Agius that tells the importance of roundups that resonates and how you can create them.
SEO strategy is a detailed plan to improve a site’s search engine rankings to get more organic traffic. This plan should draw from several foundational pillars, including technical SEO, content strategy, on-page SEO, and link building and user experience. But before your business begins optimizing your SEO strategy for success, you need to know both your target audience and the behavioral patterns of that audience. In this post, Steve Wiideman talks about the three main steps to ensure SEO success.
An SEO audit is an evaluation that will show you how well your website appears on search engine results pages. Conducting an SEO audit is a good step for any B2B company looking to pay more attention to their online presence. It helps you see where you are to better steer your company toward where you want to go. Keyword research is what you should do to give yourself an idea of what types of language work for your company – and which ones don’t. This post is written by Carly Schoonhoven, which tells about the impactful SEO audits for B2B.
Whether you want to increase brand awareness or garner more leads, SEO is a crucial component in any marketing strategy. It will increase your site’s visibility in the Search Engine Results Pages and bring more organic traffic to your website. A great SEO strategy is started by putting yourself in the user’s shoes and see if the content is valuable, the brand is trustworthy, and the website is easy to use. The primary goal of SEO is to get more organic traffic and more leads for your business. Read this post by Jacob Hurwith to know which SEO trends you can’t ignore.
Social Media Marketing
Want to know what free social media management tools the top industry pros can’t live without? Later is a social media scheduling tool that works with Instagram and some other social media apps. The best part about Later is that it’s free for up to 30 scheduled posts per month. TweetDeck is a free app that enables you to manage multiple Twitter accounts from a unified interface. Read this post by Kenneth Waldman to know more about free social media management tools to make your life easier.
According to a survey conducted by Statista, React Native was considered the most demanding cross-platform mobile framework globally used by the developers. Nowadays, the mobile app industry is regularly stealing the show. Since building a native app for each platform is a costly and time-consuming approach, this is where cross-platform development comes in handy. In this post, Adam talks about the significant benefits of using react native technology in social media apps.
Email marketing is essential to reach potential customers and drive new leads and sales. And since people spend most of their time on the internet, email marketing is a huge opportunity to reach those customers. The latest data shows around 3.9 billion email users globally, and 52% check their email every few hours. Also, 50% of consumers prefer communicating with brands via email. Read this post by Adam Robinson to know more about email marketing.
The popularity of gift card emails as corporate gifts is undeniable. You can deliver gift cards emails from your email address with a personal touch. This allows you to make a lasting impression by customizing the gift email and landing page with your brand, messages and images. Moreover, gift card newsletters can earn loyalty, advocate brand, strengthen relationships, drive traffic to the website, and raise revenue. This Nataly Birch post tells how you can improve your campaign with gift card emails.
Backlinks are essential factors for Google rankings, and no marketer can afford to ignore them. You need to have a strong strategy to build high-quality links to rank high for competitive keywords and search terms. The toxic backlinks are often the wrong type of links, often referred to as unnatural or spammy links can harm your site’s organic performance. To get rid of it, you will need to use SEO tools. Many backlink analysis tools will allow you to see and analyze all of the backlinks leading to your site. Read this post which will help you tell how to prevent toxic backlinks.