Here we come again with our list of this week’s best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Take a look at them and we are sure you will love going through them.
Content marketing helps to build a relationship with your target audience to make them more likely to work with your business instead of your competitors. Search, and amplification are two of the best ways that help to get your content discovered by your respective audience. You can develop Calendar’s content strategy so that you know what your audience is looking to educate themselves on. Read this informative post by John Hall to identify content marketing trends that work for you.
Content marketing ROI shows how much revenue you gained from content marketing in comparison to what you have spent. If you want to generate revenue for your business, content can help you to drive leads. To gain this, you need to engage your audience by providing them informative content that you use on-site content to engage them. Read this post by Lauren Tellman to know how you can measure your content marketing ROI.
Best practices should be followed by everyone, whether you are running a blog, eCommerce store or online business. All you need to do is writing a unique and well-optimized title tag that will enhance your ranking on the search engine result. Craft a well-composed title tag that should have 50-60 characters to provide clear direction to Google. Read this informative post by Cyrus Shepard to know more about the best practices to align your web development with SEO.
SEO improves a website’s searchability and visibility to take your business to the next level. It helps to give your site as much traffic and exposure that you want. When you create relevant content and titles, the more relevant Google will find your business in search engine result. However, check your website’s performance consistently with tools such as SEMRush and SpyFu. In this post, Joe Sesso explains the importance of SEO in today’s market.
SEO is essential and useful when it comes to modern eCommerce business. To boost your visibility, create unique descriptions and invest in a copywriter who will produce copy that can convince people to buy from you. Similarly, offer your target audience advice that will help them purchase precisely the kind of stuff they look for. In this insightful post, you get to know some essential ways that can help to improve your eCommerce SEO.
Social Media Marketing
Social proof is one of the smart psychological marketing tricks in social media marketing as it helps to pre-sell your audience. It is the best tool you can use to convince them and helps to increases your social media engagement. Also, deliver content that appeals to the human curiosity that made them interact with everything that concerns your brand. Read this informative post to know which psychological tactics you can use for your social media marketing efforts.
Some marketers use both organic and paid tactics in their social media strategies to accelerate growth and boost revenue as much as their budget allows. But their role differs to some extent, organic social media used to develop your brand and will enable you to engage with your customers directly. In paid social media, you target specific users to expand your reach within your target audience category. In this post, Jay Fuchs highlights the main difference between organic and paid social media.
If you want to create a controversial email marketing campaign, it’s essential to opt for the right controversy. When you form the image and idea of your controversial campaign, translate it into the email medium. Once you reached and decided the best debatable controversy, then figure out how to tackle its power and connect it to your brand. Read this post by Sam Bocetta to know how to create a controversial email marketing campaign.
According to campaign monitor research report, engagement with email campaigns was on the rise for most industries during the COVID-19 pandemic. But the changes in engagement of various sectors varied as the average open rate for the Education vertical was up 13.2% in March, and the average open price for the Automotive and Aerospace industry was down by 4.6%. Read this post by Ayaz Nanji to know how COVID-19 has affected email benchmarks in 19 industries.
Link building is an important aspect that gets web pages to link to each other by acquiring hyperlinks from other websites and apply them to your site. If you want to increase organic traffic, you should focus on building links to the pages that you want to rank in Google. It shows the connection between organic traffic and the number of referring domains at the page level. Read this post by Michal Pecánek to know some essential reasons how you can build more links from the same website.