Here we come again with our list of this week’s best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing, and link building. Take a look at them, and we are sure you will love going through them.
Content Marketing
Scarcity Principle: How to Create Demand Using Content Marketing
Brands are always looking for the best, most reliable ways to create demand. One way they can do this is by employing scarcity marketing tactics that tap into people’s natural motivation and urge towards avoiding loss or obtaining something exclusive as long as it doesn’t come at too high of a price tag. You might have been noticing a lot of scarcity marketing tactics already, right? Now, with the help of this blog post written by Michael Brenner, we will look at how to use them.
5 Types of Video Content for a More Effective Content Marketing Strategy
Has your marketing team been using the video content up to its fullest potential? If you are doubtful then, this blog post drafted by Alek Irvin is here to help your team understand how to make and disseminate effective video content. Don’t worry; you will also get examples from the best practices to help you understand everything better!
SEO
Structured Snippets: The Low-hanging Fruit of SEO
With the rise of mobile search, it’s becoming more and more essential to take advantage of structured snippets. The benefits of using structured snippets for SEO are numerous, and this blog post drafted by Ann Smarty is here to tell you all about it.
Conducting an SEO Content Audit: 6 Things You Might Be Overlooking
With the overwhelming amount of content on the web, it’s easy to get lost in all that you need to do. This can quickly lead you down a path where SEO is an afterthought, and your website isn’t properly optimized for search engines. With this blog post written by Tory Gray & Tyler Tafelsky, we will be going over six things that can be commonly overlooked while conducting an SEO content audit.
9 SEO Testing Ideas to Increase KPIs
SEO testing is an essential component when it comes to building a robust SEO strategy. After all, you need to be sure whether the changes you made had a positive effect on your strategy or not. For those who are not sure what is happening here, this blog post written by Tyson Braun can help you get through it easily.
Social Media
How to hit the top on each social media platform
Many people know that social media is a great way to connect with others, but not many understand how to use it efficiently. If you’re looking to get the most out of your time on these platforms, then this post is for you! Neal Rothschild and Sara Fischer have mentioned
some tips and tricks that will help you hit the top on each social media platform.
Boost Your Social Content With This User-Generated Content Strategy
Wondering how to create posts that were more engaging? Thinking of how you can take advantage of the content from your biggest fans? In this article drafted by Anna Sonnenberg, you will get to learn how and where to find User Generated Content. The article will also give you a few tips n how to share the content effectively!
Email Marketing
Holiday Email Marketing Tips: How to Make Your Emails Stand Out This Year
Thinking about how to add that creative touch to all your holiday emails this season? Well, this blog post drafted by Paul Leslie has got some exclusive tips for you. The best part? You will get to learn a lot of new things and see what the experts(Oracle, AWeber, Zoho, GetResponse and other companies) have to say about the same.
How To Build An Effective Email Marketing Strategy?
For people who think emails have been long gone, they are one of the most effective forms of marketing and probably the best way to reach out to your customer one on one. If you are wondering how to effectively use this marketing strategy, this blog post is the best for you to read.
Link Building
How to Get More Backlinks to Rank Higher On Google
We all know the importance of backlinks and what is their role in helping us reach the top. The amount of effort it requires to reach out to the best authority blogs is something we all can understand well. But, here is the good news! With the help of this blog post by Emily Standly, things will get a lot easier for you.
