Here we come again with our list of this week’s best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing, and link building. Take a look at them, and we are sure you will love going through them.
Content Marketing
How To Win Content Friends (and Keep Their Ideas Pouring In)
This is sound advice for anyone using content marketing to enhance their social media presence and promote their business or group. Don’t be concerned about gaining millions of followers. With time, the fans will arrive. Concentrate on the people who are enthusiastic about your brand. They’ll be your most devoted consumers and the key to attracting new ones. So, how do you keep that devoted, passionate following? Here are a few ways by Ann Gynn that will help you develop an amazing content strategy for the social media world!
4 Ways to Build a Content Marketing Dashboard
Companies’ desire to stand out in order to reach their consumer bases which have increased as more business is being conducted online. As a result, more internet businesses are incorporating content marketing into their marketing plans. Creating a data dashboard to assess the effectiveness of content is a good idea. You can observe what sorts of content are performing well in terms of views and conversions, where improvements can be made, and how to strengthen your content marketing approach with a well-created dashboard. So, let’s look at this post by Louise Linehan and know four ways to build a content marketing dashboard for your business.
SEO
How to Write the Perfect Page Title for SEO
“What is a page title in SEO?” you might wonder. You’re not alone in asking how it can work for you. Whether you write your page title first or last, the impact of a brilliant headline is critical to your business. After all, more than half of all shoppers use Google to discover new brands. Your audience is scanning to find what they’re looking for if they do research online. Let’s look at this post by Michael Brenner on how page titles affect SEO and how to write the perfect one for your business.
8 Tips to Help You Improve SEO and Attract More Customers
If you own a small business with an online presence, you already know SEO’s importance for attracting new consumers. In this post by Smart Hustle, we’ll go through eight techniques to boost your SEO and increase your search engine ranks. These eight suggestions are simple to execute and can significantly impact your company. So, what are you waiting for? Follow their lead and watch your clientele increase!
Type of SEO – 7 Different Types of SEO and Their implementations
It’s critical to understand the many types of SEO available to your company before you begin optimizing your site. This contains both effective and ineffective tactics. Understanding the various methods and techniques can assist you in developing a strategy that will produce better organic results for your company. Navneet Kaushal has written a post to help you better grasp the seven main types of SEO.
Social Media
Did you know that YouTube is the second-largest search engine on the internet? Yes, and it would be a shame if YouTube marketing wasn’t used for social media promotion. The fact that YouTube is the second number when it comes to popular search engines, demonstrates that your audience prefers an audiovisual answer to long, dense content. Naturally, the way people consume content has changed, and YouTube now reigns supreme in the video content sector. It’s obvious that you should use YouTube in your marketing approach, but the question is “HOW?” Don’t be concerned; we’ve got you covered! This post by Elise Moss will give you step-by-step instructions on how to use YouTube to increase your social media presence.
8 things to consider before starting social media marketing
Since the debut of Facebook in 2004, there has been a surge in social media marketing.
Marketers are taking advantage of this expansion as additional social media sites are getting developed. Today, over 4.6 billion people (or 58.4 percent of the global population) utilize one or more social media sites. And the use of social media is just increasing.mAs a result, social media is the most effective approach to reach audiences everywhere and at any time. However, social media marketing necessitates some prudence and care. There are a few things to keep in mind in order to avoid a marketing disaster. So, without wasting any more time, let’s have a look at this post by Daniel Martin and get to know eight things to consider before you start social media marketing for your business.
Email Marketing
BIMI, its Features, and Impact On Email Marketing
Brand Indicators for Message Identification (BIMI) is a new security solution that helps clients trust your email marketing by authenticating it. To safeguard your domain from being used by hostile actors to send a fake email, BIMI uses the DKIM, SPF, and DMARC standards. It places your logo right next to your messages in a user’s inbox, letting your contacts and their email service know that these emails are indeed from you or your company. Want to know more about it? Read on this post by MarTech Series and get to know BIMI in detail, along with its features and impact on Email Marketing.
Speaking the Language of Email: Marketing vs. Transactional vs. Lifecycle
We not only suffer from email automation, but we also find it difficult to communicate adequately about it. Marketing, transactional, and lifetime are three terms that come to mind when thinking about marketing. What are the technical and legal distinctions between these email types? We’ll slice and dice distinct email kinds in this post by Jane Portman so you can speak the correct terminology — and choose the right tools from a sea of email platforms.
Link Building
SEOs can use metrics like Domain Authority (DA) and Page Authority (PA) to assess the effectiveness of their initiatives (PA). But how should they be used? Tom demonstrates how to think about these metrics as part of a holistic approach to link building analysis in a Whiteboard Friday recorded on the 13th of May. So, what are you waiting for? Have a look at what Tom Capper has to say in this post!
