Here we come again with our list of this week’s best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Take a look at them and we are sure you will love going through them.
A good content marketing plan generates three times more leads than traditional marketing. Coming into 2021, knowing that we face a challenging economic recession, that’s why it’s more crucial than ever to leverage content marketing to improve your ROI. To create a content marketing strategy for 2021, you need an audit to determine your current performance and understand what works and what doesn’t. Read this post by Ann Smarty that shares some content marketing trends to keep in mind for 2021.
Content is the present and future of marketing. No matter what your content marketing strategy is, keyword research is the fuel. Use cognitive SEO’s keyword tool as it will give you tons of keyword opportunities and works like a content marketing agency that will work on most of your marketing plans. This way, you can filter the keywords ideas by volume, relevancy and so on to find the best keyword opportunities for you. Check out this post by Cornelia Cozmiuc to know the complete list for a successful digital strategy.
It’s no secret that SEO and content go hand-in-hand. Without SEO, your content may be lost somewhere on the end page of the search results; and traffic on those pages is less than satisfactory. As a writer, consider anything you write on social media to be a part of your writing portfolio. With every updated post on the tweet or LinkedIn builds – the know, like, and trust factors that people need to do business with you. In this post, Stefanie Flaxman talks about the 3 surprising SEO hacks for writers who hate SEO.
The world of digital marketing is very complex, and you might get confused with the different channels that belong to this platform. So, you need to set your goals and determine which metrics to measure as well as how and why you should do so. There are some SEO tools you can use, like Screaming Frog to crawl your website. Check out this post by Gaetano DiNardi that highlights some significant SEO Strategy for startups.
Keywords are at the heart of SEO; you can’t do much without knowing what keywords your target market is using to find solutions to their problems that your company solves. Improve your research further by using tools like AlsoAsked that scrapes PPA results for you. Additionally, cover the entire customer journey through the funnel with optimized content. In this post, Sam Underwood shares some significant steps for building a solid SEO strategy.
Social Media Marketing
How can marketers prepare to take on 2021? This year has been an unpredictable one for many businesses globally, and some of the business trends we see today are likely to continue in the coming year. Brands need to realize that they need to go well beyond just lip-service and do the work on creating a real social impact. Read this post by Katie Pritchard that talks about 2021 social media marketing predictions.
The holidays are the best time of year to show your brand’s personality and introduce great people who make up your business. People frequent the companies they have a personal connection with, so utilize the holidays to create that connection with your customers. Holidays are an excellent time for small businesses to get creative and think outside of the digital gift wrapping box. Check out this post by Madeleine Streets to know more about social media marketing tactics for the holiday season.
Email unsubscribes can be a nightmare for many email marketers after all the effort you put together for your email campaigns. But there are ways to use unsubscribes in a positive way to improve and refine your email marketing efforts. To analyze, collect all info about the person and the circumstances surrounding unsubscribe as well as identify trends and patterns associated with unsubscribes. In this post, Carolyn Nye shares some tips which you can use to save your email marketing program.
Email Marketing Automation is the practice of sending promotional or transactional emails to your intended audience based on predefined triggers. Before you begin your email marketing strategy, you need to determine your goals which will guide you for your email marketing strategy. Next, try to understand who your audience will help you stay aware of who you are serving. Read this post by Dan Martin that highlights some email marketing automation tips that win customers and keeps them coming back.
Need to build links to your websites to improve your rankings and increase your traffic? For building a local website, there are many examples and ideas you can come up with, from small websites to large websites. Resources pages are a valuable way to get links and an excellent way to drive local traffic to your client’s website. This page works as a guide and links to local businesses in your county which can help visitors to your website. Check out this post by Brian Barwig to know the tips and tricks you can adopt for building high-quality backlinks.