Here we come again with our list of this week’s best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Take a look at them and we are sure you will love going through them.
Newsletter offers an easy way to stay in touch with your favorite brands or media sites. ROI starts with making sure executives understand the definition of content marketing and how it would help your brand to achieve goals. Provide examples of content from various companies, and the results netted from various campaigns by using statistics. Read this post by Liz Moorehead to know how to create a powerful monthly content marketing ROI newsletter.
Content marketing funnel helps to produce relevant content as per your audience that helps in conversions for your business. When you use the content marketing funnel, you move people down the funnel to achieve conversion. There are three main stages of the content marketing funnel- Awareness, Engagement and Purchase. You can target each part of the funnel with relevant content to ensure that they are guiding leads towards conversion. Read this post by Sabra Mwaura to know about the content marketing funnel.
Search Engine Crawling is the discovery process in which search engines send out a team of robots to find new and updated content. Its analysis can enhance any SEO process by indicating sticking points that could benefit SEO with latest updates. Similarly, when someone performs a search, search engines scour their index for highly relevant content and then orders that content to solve the searched query. Read this post by Pierre DeBois to know how to inspect Search Engine Crawls for better SEO.
If your eCommerce store does not have a consistent flow of search engine traffic, it could quickly go out of business. eCommerce SEO is the most powerful way to grow your website’s traffic and revenues. Your eCommerce SEO strategy should include Keyword research, Site Structure, SEO Audit tools, On-Page SEO and Link building etc. Read this post by Matthew Woodward to know how to master the power of eCommerce SEO to boost your results.
Do you know why SEO is essential for your social media marketing? It has the potential to drive quality web traffic to your blog. Useful materials will help you gain attention, increase your content reach and generate backlinks. Use adequate keywords in your posts to create more effective social media content. You need to post content that is based on your audience needs, struggles and questions to come up with something that would catch their attention. Read this informative post to know how to use SEO with social media marketing effectively.
Social Media Marketing
Be it a small or a large business, social media has become immensely important for every business. It is a vast platform to interact with friends, family, brands, charities, influencers and entertainers. It also allows you to connect with consumers in a meaningful way through social media channels. As a small business owner, it offers you many opportunities to build long-term relationships with the customers. Read this post by Jock Breitwieser to know some of the best strategies to market your small business on social media effectively.
Social media plays a vital role in bringing revenue to every business. To gain effective results, you need to figure out what you want to achieve through your social media at large. Knowing who your audience is and what they want to see on social media is quite remarkable. That way, you can create tailor-made content that they will like, comment on and share. Read this post by Oliver Andrews to know how to come up with social media content that is relevant and useful to your audience.
In this pandemic time, we can see a decrease in travel, holiday parties and in-person buying. To get over this, you need to create triggered emails to alert shoppers about product availability when inventory runs low. Check the email address consistently to ensure addresses are active and deliverable. Similarly, create product or gift suggestions that can solve the problem of remote area and distant giving to capture this market segment. To know more, read this informative post by Carolyn Nye.
With the help of Email Marketing, a small business can build trust with local customers much more rapidly than larger corporations. It allows you to personalize and tailor your messages based on customer actions. It is also one of the most cost-effective digital marketing strategies that you can use to reach and engage with your target audience. Read this post by Rose Wheeler that highlights some reasons why Email Marketing is a must for small business.
Backlinks can improve your SEO performance when they come from high-quality sources. In today’s SEO, high-quality and relevant backlinks have most value generation ability. So, when you build backlinks to your website, you need to create link-worthy content. The best links to your website are the ones coming from real websites, with good content and lots of social media shares. Read this post by Todd Jones to know how to build backlinks without making your recipient scream in their pillow.