Welcome to our weekly roundup of the top 10 digital marketing articles of the week! In the fast-paced world of digital marketing, staying up to date with the latest trends, tactics, and strategies is crucial to success. Whether you’re a seasoned digital marketer or just getting started, our weekly roundup is sure to provide you with valuable insights and practical tips to help you stay ahead of the game.
Content Marketing
Empathy, Editing, & Paper Cuts: Keys To Marketing Content That Sells
Empathy, editing, and paper cuts may not seem like they have much in common, but when it comes to marketing content that sells, they are the keys to success. In a recent post by Renae Gregoire, she delves into the importance of understanding the needs and desires of your target audience, crafting a message that speaks to them, and ensuring that every word is carefully edited for maximum impact. But the concept of paper cuts drives her point home – the small, seemingly insignificant details can make all the difference in whether or not your content resonates with your readers.
5 Ways to Boost Your B2B SaaS Content Marketing
Are you looking to take your B2B SaaS content marketing to the next level? Look no further than Toby Nwazor’s recent post outlining five innovative ways to boost your strategy. With insights ranging from utilizing influencers to creating targeted eBooks, there’s something for every business looking to increase engagement with their audience. These tactics drive traffic to your site and establish your brand as a thought leader in the industry. Take advantage of the opportunity to maximize your B2B SaaS content marketing with these actionable tips.
SEO
Why Your SEO Isn’t Working For You?
You’ve spent countless hours optimizing your website, researching keywords, and building backlinks, yet your SEO efforts must catch up. So what’s the problem? It’s time to take a step back and reevaluate your tactics. The Saving Gal has shared a post that may be key to unlocking your SEO potential. This comprehensive guide covers all the bases, from identifying technical issues to adjusting your content strategy.
Multi-Location Marketing Mistakes That Could Tank SEO Success
As digital marketing grows, many businesses explore multi-location marketing strategies to maximize their reach and attract new customers. However, achieving success with multi-location marketing can take time and effort. While it can increase traffic and revenue, it can also lead to mistakes that could seriously impact your site’s SEO. In a recent post by Jeff Shipman, he breaks down some of the most common multi-location marketing mistakes businesses make and how to avoid them. If you want to expand your online presence through multi-location marketing, this post is worth reading.
Top SEO Split Testing Ideas for Healthcare Sites
As the healthcare industry continues to grow and evolve, the importance of optimizing your website for search engines cannot be overstated. The best way to ensure your website reaches its full potential is through SEO split testing, a powerful tool that can help you identify the most effective strategies for increasing traffic to your site. Jeff Smith has compiled some of the best ideas for split testing in the healthcare industry. So why wait? Head over to Jeff’s blog and start optimizing your website today!
Social Media
Your Guide to Social Media Risk Management
Social media can be a handy tool for businesses to connect with their audiences and grow their brand. However, with great power comes great responsibility. There are risks associated with using social media that must be managed carefully to protect your business. Charlotte Day’s recent post provides a comprehensive social media risk management guide. This post covers all the bases, from identifying potential threats to implementing effective risk management strategies. By following these tips, businesses can confidently use social media to drive success without risking their reputations.
The Art of Timing: How Often Should I Be Posting on My Social Media?
In today’s fast-paced world, social media has become essential to our daily lives. Whether it’s to promote business or to stay connected with friends, we rely on these platforms more than ever. However, there often needs to be more clarity about how often one should post on social media. That’s why Marie Dubray’s post about the art of timing comes in handy. It’s essential to understand what works best for your specific platform, audience, and industry, and Marie’s post offers an in-depth analysis of this crucial aspect.
Email Marketing
Cracking the Code: Nonprofits’ Guide to Choosing the Perfect Email Marketing Software
Email marketing can be a lifesaver for nonprofit organizations, but choosing the perfect software can be daunting. Leo Vine has put together a comprehensive guide that will make it easier for nonprofits to select the right software. By addressing key factors such as ease of use, automation, and customization options, Vine has provided a roadmap for organizations eager to maximize their email marketing campaigns.
The Untapped Power of Email Signatures in Digital Marketing
Email signatures may seem like an insignificant detail in your digital marketing strategy, but the truth is that they have an untapped power waiting to be harnessed. A well-crafted email signature can be a subtle yet effective way to promote your brand, drive traffic to your website, and increase your social media presence. Merve Kaynak’s post sheds light on the potential of this tool and provides some great tips for optimizing your email signature to boost your marketing efforts.
Link Building
4 Common Link Building Mistakes – And How To Reset Your Strategy
Link building is an essential part of any successful SEO strategy. Unfortunately, many website owners make common mistakes that can hurt their search rankings. KillerStartups has compiled a helpful post highlighting four of the most common link-building mistakes and tips on resetting your strategy for success. With their insight, you can learn how to avoid costly errors and improve your link-building tactics to boost your website’s visibility and traffic. Don’t miss this valuable resource – check out the post today!
