Here we come again with our list of this week’s best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Take a look at them and we are sure you will love going through them.
A content marketing plan can help you improve your marketing results and ROI by allowing you to understand precisely why you are using any given type of content. For example, whom you want to reach, what content you want to create, what goals you want to achieve, what channels to leverage, and who will be in charge of what. Your content strategy should include goals, mission, purpose, buyer personas and more. Read this post by Michael Brenner to learn how to start a content marketing plan in 7 steps.
Effective and powerful content will attract customers by giving them engaging and valuable free materials to know more about and connect with a brand. Copywriting is critical to business marketing initiatives because it conveys your business’s vision in an engaging, memorable, and exciting way. Create compelling content and try to focus on developing timeless content. This post by Andy Sowards shares some ways to level up your content marketing.
Technical SEO continues to be the pillar upon which any successful strategy is built. Google has figured out how to automate many of the technical SEO things we used to take for granted as the domain of the technical SEO practitioner. Technical SEO targets a website’s infrastructure to help search engines find and index your web pages. In this post, Andrew Shotland talks about SEO isn’t dead, it’s more likely walking dead.
Shopify is a widely-used e-commerce platform, making it easier than ever before for businesses to sell their stock online. Before installing any Shopify app, ensure you need to run a baseline test using GT Metrix or other software designed to emulate what a user might see in their browser. Shopify locks all users out from editing the robots.txt file and manage all edits to such files at a global level. Read this informative post by Joe Youngblood to know more about the technical SEO challenges of Shopify.
Like other forms of automation, SEO automation uses software to reduce human labor. Most SEO automation tools compile a broad range of findings into one dashboard, making it easier to digest information. Powerful SEO technology enables you to integrate automation into multiple areas of your organic search processes. More importantly, it will enable you to solve real problems. This Mark Traphagen post discusses some effective ways to make your SEO more efficient.
Social Media Marketing
A chatbot is a messaging program that’s mean to imitate human conversations with users. This provides customers personalized replies that match their on-demand expectations; on the other hand, brands reap the unique benefit of having data handed directly to them. Facebook Messenger is one of the best channels for chatbot success. Read this helpful post by VentureBeat to learn more about chatbots and social media.
Social media can feel like a demanding game. Give at least 10 minutes of a day to engage with people who leave questions or comments. Always check your location tags and thank customers for sharing an image from your place of business. You should plan your content ahead of time so you can provide value to your audience. When creating content for social media, learn the basics of photography from your phone. In this post by Shana Bull, know some tips on your business’s efforts in social media marketing.
When you want to communicate something about your business or sell your service, email marketing is one of the cost-effective ways to do so. Create an interactive and inviting subject line that can grab the eye and demands attention. The simplest way to send your email straight to the spam folder is by indiscriminately using forms as a part of your camping. Read this post by Jacob M to know some effective solutions to reach new prospects via email marketing.
Transactional emails are an email type that facilitates an agreed-upon exchange between the sender and recipient. They, sometimes called “system-triggered” emails, are automatic emails triggered by an action. For product and software businesses, traditional triggers include signing up for a newsletter, creating an account, or placing an order. This post talks about how to create transactional emails that have clients coming back for more.
There is no denying that link building plays a huge part in your SEO strategy. An MHC link auditor spends a couple of hours digging through a site’s link profile to determine whether a full manual link by link audit has the potential to help. If a site was reviewed by a Google’s webspam team member, they would likely get manual action for unnatural links. Read this post by Marie Haynes to know how you should disavow links in 2021.