Here we come again with our list of this week’s best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing, and link building. Take a look at them, and we are sure you will love going through them.
Content Marketing
Are You Willing To Kill Your Content To Save Yourself?
Marketing professionals burnout is real, and it may be because we are not able to connect our daily tasks to meaningful work. But the real reason could be our limited creative fuel. But what can we do to save our creative energy for more useful tasks? Well, Andrew Davis answers this question in his latest post. Read on.
Content Marketing vs Content Strategy: Why You Need Both for Success
To most marketers, content marketing and content strategy sound like the same thing. But it’s not. In this post, Lauren Jeffries explains the difference between the two, and can businesses use content marketing and content strategy to reach your personal business goals.
SEO
Why Ecommerce Businesses Should Invest in an SEO Strategy
No marketer can deny the importance of SEO for businesses. But business owners may push the SEO behind because of various reasons. This may often prove harmful, more so for ecommerce businesses. In this informative post, Chelsea Chavez has shared several reasons to make a strong case for SEO for ecommerce websites.
16 Types of Keywords in SEO (+How to Find & Use Them)
Right keywords set the foundation of a successful SEO campaign. Besides, they help search engines understand what your content is about. Understanding the types of keywords and how to use them is important for all marketers. To know more, read this post by Nia Gyant.
Are Emojis Good for SEO? (5 Benefits and Examples)
Are emojis good for SEO is an ongoing debate? With Google reintroducing support for emojis in SERPs, marketers still debate about the impact on SEO. Read this post by Kato Nkhoma to know how emojis can add benefits to your SEO campaign.
Social Media
4 Benefits of Integrating Paid Social Media Marketing Into Your Organic Social Media Strategies
Paid social media marketing is a strategy that helps businesses grow their following on the internet. The benefits are many, and it can be integrated into your organic social media campaigns to make them even better! Adekunle Oludele shares four benefits of integrating two.
Why Effective Content Marketing Will Transform Your Social Media
Content marketing is a powerful way to build your business on social media and become the go-to company in any industry. Relevant, relatable content draws users in while convincing them that you’re worth their time or money! To know more, read this post by Jessica Wong.
Email Marketing
How Is Big Data Reshaping Email Marketing?
The more information you have on your customer, the better chance they will be converted into a sale. With access to their previous purchases and browsing habits, you can create targeted profiles that cater just what each individual wants without having any problem getting them focused! Read more about how Big Data can reshape email marketing in this post.
How to Keep Your Email Marketing Funnel Engaged
The email marketing funnel provides a simple and cost-effective way to turn prospects into loyal customers. Taking time at each stage of the process ensures that your message is well crafted for maximum impact. Read this post by Maria Coleman to know more.
Link Building
How to Do Infographic Link Building: A Beginner’s Guide
Infographic backlinks are an easy and effective way for beginners with little time on their hands, or those just starting out in SEO. Check this post by Romain Brabant to know more about how infographic link building helps.
