Here we come again with our list of this week’s best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Take a look at them and we are sure you will love going through them.
Many business areas came to a halt in 2020; one place that has grown is content marketing. Cultivate a communication channel that works at an individual level. 36% of customers say that retail brands should offer a better-personalized shopping experience. It represents the need for adding a personal touch while marketing your content. Read this post by Janice Wald to know some tips to create better content in 2021.
When it comes to your content marketing strategy, blogging should be home base. Blogging gives influencers in your niche something to share from your brand. A blog will help in achieving more traffic to your website from other platforms and SEO. Blogs offer readers a reason to keep coming back to your website every time. In this post, Tiffany Harper shares some blog strategy for sustainable content marketing success.
We have all heard SEO myths over the years like SEO is dead. Truthfully, it can be challenging to debunk these myths about SEO because many perspectives and individual experiences push these claims to the surface. Depending on the quality of the website links are coming from, they can either impact you in a bad way or good way. Read this post by Young Entrepreneur Council to know the most common SEO myths debunked.
SEO spam injection attacks are a nightmare for most of us. They are hidden away from plain sight, well – disguised and the longer they stay on your website, the more damage they do. There are five common types of SEO spamming attacks: Spam Keyword Injections, Spammy Link Injections, Spam Emails, Hijacking the Banners and Ads and Duplicating Your Content and Creating New Pages. Check out this post by Brian Dordevic that talks about how hackers use SEO spamming to hijack your ranking positions.
E-A-T stands for Expertise, Authority, and Trust — three factors that Google uses to measure how much trust it should place in a brand or website. According to Oxford English Dictionary, Expertise refers to “Expert skill or knowledge in a particular field.” If you offer a product or service that you have deep knowledge about, you could be classified as an expert in that particular field. Read this useful post to get some more highlights about EAT in SEO.
Social Media Marketing
Do you want to make social media part of your marketing strategy? If yes, then you should know about various tips to get successful results. You need to connect with the influencers who are able to reach out to a larger chunk of the audience. As you know, people spend their lot of time on social media, so it’s your responsibility to provide them with engaging and quality content. In this post, James Smith talks about some 2021’s special social media marketing tips for digital brands.
You know how important social media is to increase brand awareness, generate more leads, and ultimately score more conversions. The goal of a social media tool is to save you time while getting better results than you could without it. Smash Balloon is one of the great tools that is a powerful, user-friendly and gives you total control over the appearance of your feed. Check out this informative post by Bronwynne Powell to know more about the latest and best social media feed tools.
Email marketing is one of the oldest marketing techniques. The beauty of email marketing lies in its simplicity and the fact that it allows you to connect with your audience directly. A Statista predicts that the number of global email users will exceed 4 billion for the second year running, with 4.15 billion people using email around the world in 2021. In this post, Kieran Tie has shared a list of email marketing statistics for creators in 2021.
What may have worked four years ago will not work today, so the trick is to change your strategies, not abandon email marketing altogether. No doubt, it’s still a powerful channel for directly addressing your customers’ pain points and enticing them to make a purchase. The first step for a successful email marketing campaign is to plan ahead. Check out this post which can help you to set up a high conversion email marketing campaign.
For some people, link building outreach is undoubtedly the hardest part of the link building process. But it’s the most important part. There are various types of links, including natural or purchased, eternal or rented, no-followed or followed, contextual, post links, or footer links. It is recommended to use all types to enlarge the influence of the link building campaign. Read this post by Polly to get some ideas on how to run a successful outreach campaign in 2021.