Here we come again with our list of this week’s best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing, and link building. Take a look at them, and we are sure you will love going through them.
Content Marketing
Is Your Thought Leadership Content Missing the Point?
When it comes to content marketing, you want to produce quality content that will engage your audience and help you achieve your business goals. But what should your ultimate goal be? Many people would say thought leadership. Here’s why you should make thought leadership your goal too.
In order to create engaging content, you need to understand what interests your target audience. And one of the best ways to do that is by becoming a thought leader in your field. When you become a thought leader, you gain credibility and authority among your target market. They’ll look to you for information and advice on how to solve their problems and improve their lives. As a result, they’ll be more likely to trust your brand and buy from you. Are you providing your readers with valuable thought leadership content? If not, you’re missing a key opportunity to engage and connect with them. Jonathan Crossfield has written a great article explaining why this is so important, and provides some tips on how to get started. Read on to learn more!
Has the marketing funnel reversed as content and commerce converge?
No one can deny that content is king. In fact, as the lines between content and commerce continue to blur, the marketing funnel may have actually reversed. Consumers are no longer just looking for a good deal; they’re also interested in engaging content that speaks to their needs and interests. Savvy businesses are taking note, creating quality content that better engages customers and encourages them to stick around long enough to make a purchase. Is your business doing the same? If not, it may be time to rethink your marketing strategy. lan Darby explores how content and commerce are converging to create a new type of marketing funnel that could help businesses overcome these challenges.
SEO
Local SEO Has a Surprising Impact on Your Business. Here’s How to Use It
Did you know that local SEO can have a surprising impact on your business? It’s true! Just by optimizing your website and Google My Business listing, you can help people in your area find your business more easily. And that can lead to more sales and better exposure for your brand. So how do you get started with local SEO? Jessica Wong in a recent post discusses how optimizing your website for local search can have an enormous impact on your business. She provides some great tips on how to get started, and offers compelling evidence that local SEO should be a key part of your marketing strategy. So if you’re looking to attract more customers from your local community, be sure to read Jessica’s post!
How to Use Keywords to Combine the Power of SEO and Google Ads [Case Study]
If you’re looking to increase traffic to your website, using Google AdWords can be a great way to do it. But how do you know which keywords to target? And once you’ve targeted the right keywords, what’s the best way to use them in your ads? If you want to learn how to create an effective Google Ad campaign that will help increase traffic to your website, then you need to read Adriana Stein’s latest post. In it, she outlines a simple formula for combining keywords and ads that has proven to be extremely successful. So if you’re looking for some advice on how to get started, definitely check out her post!
How to Get Better SEO Results: The Complete Guide
SEO is one of the most important aspects of any business. Without it, your website will not be seen by potential customers, and you will miss out on valuable web traffic.There’s no doubt that SEO is essential for online success. But if you’re not seeing the results you want, it might be because you’re making one of these common mistakes. Michael Brenner has written a post on how to get better seo results-complete guide covering everything from keyword research to backlinking. So if you’re ready to start seeing real results, make sure to read this post!
Social Media
6 Easy Ways to Use VoIP in Your Social Media Marketing Strategy
If you’re not using voip in your social media marketing strategy, you’re missing out on a powerful tool. Voip allows you to communicate with customers and followers in real time, making it the perfect way to connect with them and keep them engaged. Plus, it’s a great way to build relationships and create loyalty among customers. So don’t neglect voip when crafting your social media marketing plan; include it and see how it can help improve your results. EClincher is on a mission to help businesses harness the power of social media. In their post, they discuss ways VoIP can be used in social media marketing strategy. Learn how to take your social media marketing efforts to the next level and boost your bottom line!
How to Optimize Your Social Media Strategy for Ultimate Business Growth
There’s no question that social media is an important part of business today. But what’s the best way to use it for your company? That’s where optimization comes in. By optimizing your social media strategy, you can make sure that you’re using these platforms to their full potential and helping your business grow. If you’re looking to take your social media marketing strategy to the next level, look no further than Adam’s post. He lays out some great tips for optimizing your approach, including using paid ads and focusing on quality content. So if you’re ready to up your game, be sure to read this post!
Email Marketing
Ultimate Email Marketing Checklist (22 Best Practices)
There’s no doubt about it – email marketing is still one of the most effective ways to reach your target audience. But with so many different platforms and strategies out there, it can be hard to know where to start. That’s why Jesse Sumrak has put together a handy email marketing checklist. Whether you’re a complete beginner or a seasoned pro, this checklist will help you make sure your email campaigns are on track! The Ultimate Email Marketing Checklist covers everything from developing a strategy to measuring results, and it is packed with actionable advice. If you’re looking to take your email marketing efforts up a notch, then be sure to check out Jesse’s post.
The Complete Guide to Shopify Email Marketing
If you’re running an online store, then you know that email marketing is a crucial part of your marketing strategy. But if you’re not sure where to start, the Crazy Eggs’ guide is for you. In this post, they’ll walk you through everything you need to know about Shopify email marketing, including how to create and send emails, target your audience, and measure the success of your campaigns. So whether you’re a beginner or a pro, read on for all the info you need to create successful Shopify email marketing campaigns.
Link Building
Do you know what the world’s most powerful search engine looks for when ranking a website? Believe it or not, it’s not just the quantity of links, but also the quality of those links. That’s why link building is so important – it helps improve the trustworthiness of the pages you get links from, making your website more credible in Google’s eyes. Linking your website to other high-quality, relevant websites can improve the trustworthiness of your site with both users and search engines. Dixon Jones in a post, provides tips on how to find reputable websites to link to and ways to optimize the linking process for the best results. Read on for valuable insight from one of the top experts in the field!
